Insights That Shape Digital Futures
Expert Strategies, Real-World Results
Setting Goals and Assigning Attribution Using Destinations in Google Analytics
An Easy Way to Segment Data
So, you’ve set up your Google Analytics, and you are ready to start collecting data. You’ve seen the standard layout of analytics; you know where you can manage ...

How to Set Up Google Search Console for Businesses
Whether you’re a business owner, SEO specialist, marketing guru, site administrator, web developer, or even an app creator, learning how to set up Google Search Console is essential to ...

Don’t Let A Website Error Affect Your Business
Don’t Let A Website Error Affect Your Business.
Websites are a crucial part of your business. This is where most of your consumers will get a comprehensive idea of your company and what ...

The Benefits of Paid Advertising on Social Media
In today’s post-pandemic modern world, the easiest way to reach customers is through social media. As people continue to gravitate toward streaming, travel with more caution, and work in remote ...

10 Creative Restaurant Marketing Ideas: How to Effectively Market Your Restaurant
We know how difficult it can be to market a business. With online marketing tactics like social media, email marketing, SEO, and paid ads gaining popularity, getting lost when embarking on your ...

How to Get the Most Out of Instagram
Almost everyone uses Instagram. It’s a platform to connect with others and learn more about those around you. As a business, Instagram can be a fantastic tool for building brand awareness, ...

The Importance of a Website Maintenance Plan
Website health is one of the fundamental components of a strong marketing strategy. Performing monthly website maintenance can help your site rank on Google and grow your online presence, as ...

The Ultimate Guide to Building a B2B Digital Marketing Strategy
When it comes to building a B2B digital marketing strategy, Frozen Fire has you covered. At Frozen Fire, we use a holistic approach and 360° strategies to help you stand out from your ...

Paid Ads vs Organic Posts: A Holistic Social Approach
If you’re a brand in the 21st century trying to connect with customers, you’ve likely heard someone talk about how important social media is. Whether you are considering paid ads vs organic ...

Website 101: Website Templates vs Custom Design
One of the first questions a business asks when considering website redesign is “what are the differences between website templates vs custom design?” If you are trying to decide which option ...

Five Advantages of SEO
If your business has an online presence, you have likely heard of SEO or search engine optimization. In today’s ever-changing digital landscape, SEO plays a critical role in any marketing ...

Three Key Instagram Marketing Secrets for Businesses
With over one billion users worldwide, Instagram has become one of the most widely used social platforms in the world. Feeds are carefully crafted by individuals to achieve a certain aesthetic ...