Utilizing YouTube Shorts for an Effective Marketing Strategy

Digital Marketing Tips

In the past, YouTube has been a place where users can watch long-form videos of their favorite vloggers, influencers, gamers and more. Now, to adjust for the impact that TikTok has made on short-form videos, YouTube has created tools for content creators to make shorter, more engaging videos. YouTube Shorts are this versatile video platform’s future for creators and businesses.

What are YouTube Shorts?

Think of some of the most popular short-form (60 seconds or less) video platforms such as TikTok, Instagram Reels or even Snapchat. YouTube is implementing a tool for users to upload vertical video content using a smartphone where they can upload video directly to the platform. Like TikTok, the creator tools allow users to capture and edit while integrating text, music and different video speeds. Viewers can then follow, comment, share, like or dislike posts based on what appears on their feed (the YouTube homepage, channel pages or via notifications).

How to Tie YouTube Shorts into Your Marketing Strategy

Your strategy for YouTube should be a unique reflection of your brand. Video marketing is a great way to connect with your audience rather than the more traditional forms of marketing. This is also an opportunity to reach a younger audience if you want to boost brand awareness.

The Upsides of YouTube Shorts

Similar to other short-form video apps, it is relatively easy to start utilizing this platform in your everyday marketing strategy. There is no need for fancy equipment; use your smartphone, and you’re good to go. The content is also highly accessible, meaning that anyone with the YouTube app or mobile browser version is able to see your videos as soon as you post them. YouTube Shorts are convenient, easy to use and can reach millions of viewers that may be outside your regular demographic.

The future of marketing is visual content that keeps users engaged. Users can watch multiple videos at the click of a button in a matter of minutes. While Frozen Fire is a digital marketing agency, we also specialize in video production, including short-form videos such as TikTok and Instagram Reels. Contact us for a quote on how to get started today!



    We’d love to hear about your project and how we can help to make it even better.

  • Looking to join the team? Apply now!

  • This field is for validation purposes and should be left unchanged.