Video Marketing Trends in 2022

Digital Marketing Tips

Your video marketing strategy is crucial to raising brand awareness and engagement, and driving investment return. Simply put, video marketing uses video to market a product or service your business supplies. Learn more about properly advertising your business with these video marketing trends!  

Short-Form Video

One of the most important video marketing trends in 2022 is creating and using short-form videos. Short-form videos are trending on every social platform, including TikTok, Instagram Reels, Google, LinkedIn and Pinterest. While there is no set duration, short-form videos typically are any video under three minutes, with the desired length between 30-60 seconds. This is long enough to get users’ attention and keep them engaged throughout the video. The most significant advantage of short-form video marketing is the ability to be authentic while making it easier for users to be involved from start to finish. Authenticity is crucial to a brand in today’s world; if users find your brand inauthentic, they will quickly move on to another brand that proves its sincerity. Short-form videos permit brands to connect with users without feeling phony or overproduced. A HubSpot Marketing Trend Survey found that 47% of marketers believe short-form videos are the most likely to go viral. Short-form videos will continue to rule social media platforms for the foreseeable future.

Vertical Video

Vertical videos, similar to short-form videos, took over social media by storm. Defined as videos shot in a portrait style orientation, they are one of the most important video marketing trends in 2022. Along with making it easier to post across all social media platforms, these videos can be highly creative and engaging if a brand does it correctly. Vertical videos look more authentic as most videos shot on iPhones and Androids are shot vertically instead of landscape (horizontally). Subsequently, many apps such as Snapchat, TikTok and Instagram have favored vertical videos as the primary form of filming.

Livestreaming and Live Webinars

Livestreaming and live webinars are quickly becoming one of the best ways to reach your audience. As far as authenticity goes, this is one of the most authentic ways to connect with your users and followers. Not only does live streaming give you the power to expand viewership or attendance, but it gives you the ability to have a wide variety of content use. Users are engaged with your brand from beginning to end while being able to ask questions and get an inside look at a launch, product or service you offer!

Frozen Fire first began as a video production company. We recognize the important role that video marketing plays in every marketing strategy. We are the trusted experts you need to successfully incorporate these video marketing trends into your organization. Contact us for a quote today!



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