Five Reasons to Create an Instagram Reels Marketing Strategy
Social media is consistently evolving to keep users engaged with new content. Through the analysis of consumer trends and preferences, the newest social media trend of short-form, vertical videos is not only here to stay, but reigns as the preferred method of content consumption.
If you haven’t already jumped on the Instagram Reels marketing train, the time is now. But don’t just make this content blindly; you must understand why Reels is so important in order to create content that will perform well.
Why Make an Instagram Reels Marketing Strategy?
Instagram Reels has done exceptionally well since its introduction in 2019—mostly due to Meta’s interference with the algorithm favoring new product features. That being said, the accounts that post Reels will see more reach and engagement.
But that’s not the only reason brands should alter their social media tactics. Brand awareness is early in the customer buying process; Reels help push consumers further into that process by creating credibility with their target audience.
The buying habits of consumers are centered around a desired identity. People want to feel a connection to a brand. This can be achieved in many ways, but often the easiest is through video. Creating an authentic voice that echoes the thought patterns of a target audience will position your brand as a like-minded friend to the consumer.
This is also a way for brands to differentiate themselves from competitors. Influencer marketing allows for a tangible personality that resembles your audience to prove why your products and brand are superior.
The Power of Story
Story is the catalyst for connection. It has carried us through generations and is a surefire way to couple an idea with a decision.
By showcasing these stories via video, consumers have the chance to view products on real people to get a sense of the quality and fit. This ignites an idea. As the video further explains the features of the product while showing high-quality visuals, the viewer gets more attached and views themselves with the product—this sparks the decision.
Instagram’s algorithm works by favoring Reels posts as opposed to static images. This means that those who post Reels will be featured on their followers’ feeds more often.
Additionally, Reels are more likely to be featured on the Explore Page. This page receives around 200 million user views daily. As a brand, this is the perfect opportunity to reach new users by creating engaging content that prioritizes both quality video and quality products.
Reach and engagement typically go hand-in-hand. The more people view your video, the more engagement it is likely to receive. This trend is circular—the more engagement you receive, the more your post will circulate to other accounts.
This is why it is vital to capture high-quality video content for your Instagram Reels marketing. Not only that, but choose trending sounds to pair with the video while inviting user engagement. Give people something to talk about in the comments: ask viewers questions about what they’d like to see more of, participate in culture trends, be creative!
Trust & Reliability
What you’re truly doing by participating in the video content social media shift is garnering trust between your brand and the customer. By putting a face behind your brand, consumers are automatically more likely to trust your products through association with influencers and other customers.
Even if you don’t have an influencer, showing off your products through video helps potential customers get a feel for the product’s reliability. They can see a different view than the product images on a website.
What’s in Store for Your Brand?
An Instagram Reels marketing strategy may sound like a daunting task, but it is time to push your brand to another level. Vertical video is here to stay and moving with the trends is essential in marketing nowadays.
Our team of professionals is well-versed in video trends and quality content. Allow us to help your brand stand out among the competition by creating an Instagram Reels marketing strategy that aligns with your target audience. Connect with us now to get started!