Insights That Shape Digital Futures

Create a Corporate Social Media Policy Social media is an invaluable asset to any brand -- when used properly and responsibly. It takes just a few seconds to craft 140 characters into one ...

Frozen Fire's New Office Since Frozen Fire began in 1999, we have experienced extraordinary growth in both our client base and our internal team. With that growth, we needed an office space that ...

What is Marketing Automation? Marketing automation is a term commonly thrown around in marketing circles, but what exactly is marketing automation? Simply put, it is the software tool that ...

“We’ll see the majority of platforms become more image-centric, including Facebook (photos and micro videos), Twitter (vine), etc. The visual search trend will reach a new height in 2014. This ...

What makes an effective TV ad? The most effective TV commercials are created so that the audience remembers not only the ad but also the brand and the message behind the ad. Frozen Fire is a ...

Interactive Videos and Video Marketing Interactive videos are an emerging form of video marketing. Interactive videos are excellent for engaging your target audience and providing content that ...

The Benefits of Explainer Videos The web is ever changing and evolving. The amount and type of content found on the web is also continually growing and changing with new, fresh ideas. How can ...

With the holiday season rapidly approaching, corporations are preparing to send their standard holiday greeting cards. You know the routine.  First, someone in the office has to find a list of ...

What is Digital Business Development? Are Your Customers Shopping Without You? The traditional sales process is one in which the sales representative connects with a prospect and leads that ...

As Thanksgiving 2013 approaches, businesses in Dallas have a lot to be thankful for. We work in a thriving metropolis, with an excellent pool of candidates for jobs and internships, and the ...

Tips for Creating SEO Friendly Websites Your company’s website should accomplish a few things. It should provide useful and necessary information about your business to your audience. It should ...

How to Claim a Google+ Custom URL There are some eligibility requirements. A personal Google+ profile must: Be at least 30 days old; Have at least 10 followers; Have a profile ...