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5 Tips for Creating an Effective TV Commercial

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What makes an effective TV ad? The most effective TV commercials are created in such a way that the audience remembers not only the ad, but also the brand and the message behind the ad.

Watch the  video below, and view Frozen Fire commercials on our reels page.

Your TV commercials must spark a connection with your brand and your audience. Without that connection, your brand likely won’t be remembered, even if people remember the commercial itself. A memorable commercial doesn’t equal an effective commercial.

How do you create a TV commercial that is both memorable and effective? Think of a TV commercial you remember. A few examples of effective commercials include the Geico “How happy?” commercials (Hump day, anyone?), Ocean Spray field of cranberries commercials, the Swiffer ads with the 90-year-old lovebirds Morty and Lee, and the Febreze bad odors commercials. What is it about these ads that grab our attention?

As you read the tips below, keep these memorable commercials in mind.

5 Tips for Creating an Effective TV Commercial

  1. Represent Your Brand Clearly

    Using both verbal and visual cues, your brand’s name, logo and perhaps even the product itself should be conveyed throughout the commercial. Don’t be secretive and wait until the end of the ad to show your brand’s face. But do be tasteful about it.

  2. Create a Storyline

    The best commercials don’t just sell a product or service; they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which your audience can relate and connect.

  3. Develop a Signature Character or Theme

    Each of the example commercials listed above aren’t simply one-off ads. Instead, they are a series of ads that carry the same them or characters throughout. These characters or theme will fortify the audience’s connection with your brand.

  4. Keep it Simple

    You only have 30 to 60 seconds to get your message across and form a connection with your audience. Keep the overall concept and storyline of your commercial simple.

  5. Don’t Cut Corners

    Quality is an essential element of an effective TV ad. Quality doesn’t necessarily mean you have to empty your pockets on the production of one ad. But do utilize a professional film production team to ensure the quality of your commercial.

As with any marketing campaign, you must begin with a solid strategy. If you don’t have a clear picture of your brand’s messaging strategy, you are not ready to create a TV commercial. Instead, spend time developing a clear strategy that can be the foundation of your entire marketing campaign, including TV ads.

View the Frozen Fire film portfolio here.

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.

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