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The Benefits of Interactive Videos

Analyze / Engage / Look Good



Interactive Videos and Video Marketing

Interactive videos are an emerging form of video marketing. Interactive videos are excellent for engaging your target audience and providing content that gives you feedback about what your target audience is looking for.

This month, there will be an estimated 1 billion views of YouTube videos. Chances are, a large segment of your target audience will watch a YouTube video this month. Will they be watching yours? Take your audience engagement to the next level with an interactive video.

What is an Interactive Video?

An interactive video incorporates clickable annotations or “hotspots” into the video. Rather than crossing your fingers and hoping to engage your brand’s audience after they watch a video, an interactive video allows them to engage with your brand directly through the video content.

Some interactive videos are more like the modern version of a “choose-your-own-adventure” book. The user is able to choose what content they view next, and you are able to track audience preference.

What are the Benefits of Interactive Videos?

  • Increase Views

    On YouTube, for example, you can add “subscribe” links and a playlist of your other videos directly into the video content. Your audience will easily be directed from one video to the next. By adding a subscribe link, you can easily boost your YouTube channel subscriptions.

  • Track Audience Behavior 

    Market research and analysis exists to examine the behavior of your target audience. With embedded surveys and quizzes, interactive videos allow you to further track audience preference and behaviors.

  • Easy Modification of Videos Post-Production 

    Annotations can be added post-production and can be easily updated or changed. Do you have a special promotion going on? Add information and a link to your product videos. When that promotion ends, your video is still relevant; simply remove the annotation and leave the primary video content.

Interactive videos offer a new way to test products, track consumer behavior and collect audience analytics. Production of an interactive video is as simple as utilizing the annotation feature on YouTube.

To add annotations to your videos directly in YouTube, log in to your video manager, select “annotations” from the drop down menu and follow directions from there. More detailed and engaging interactive videos can be produced with the help of an experienced video production company. If you are interested in producing interactive videos for your organization, contact Frozen Fire today.

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.

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