What is Video Content Marketing?

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What is Video Content Marketing: Measuring Success

YouTube is the second largest search engine next to Google — and it’s a free platform owned by Google. (SEO hint: YouTube plays well with Google!) If you want to boost your SEO with content marketing, and you aren’t utilizing video as part of your content marketing strategy, you are missing a big piece of the pie.

In order to understand the importance of video, you must first understand the premise of content marketing.

What is Video Content Marketing?

According to Robyn Short, director of content for Frozen Fire, “Content marketing is the creation and online distribution of educational, informative content delivered as a means of converting online information seekers into customers and current customers into repeat buyers.”

Content marketing is the process of creating relevant and unique content intended to change the behavior of your target audience over time. It is not a one-time-thing, but rather a well-coordinated, ongoing effort. Content marketing spans numerous channels, including web, email, social networking, and video.

Video is one of the most powerful means of distributing your message. When executed well, video is efficient and effective. YouTube is a platform for distributing your video messaging, but it is also a social network, meaning content you post on YouTube can easily be shared across numerous social networks.

How Do You Measure the Success of Video Marketing?

Simply put, the more engagement (views, shares, comments, etc.) your videos receive, the higher they will rank in search engine results. This data can be easily be analyzed on YouTube in a number of ways.

YouTube tracks the number of views on any given video, the sources of traffic to each video, demographics of a video’s audience, and social shares.

  • View Count
    How many times has your video been viewed across the web? This number accounts for total views for your video, so even if that content has been embedded on another website, YouTube will still track views on each video.
  • Traffic Source
    How are your videos found? Like Google Analytics, YouTube allows you to view the traffic sources for each video. This is important for determining what works and what doesn’t work to drive traffic.
  • Demographics
    Age, gender and geographic locations of an audience are critical pieces of information to any marketing department. Who is your content reaching? Do you need to adjust content to reach your target audience?
  • Social Shares
    How many times and across what networks is your content being shared?

YouTube makes it easy to not only share your video content, but to track its success across the web. Utilizing the analytics tools provided will allow you to fine-tune your content marketing plan to reach your target audience.

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.



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