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How to Improve Your Website’s SEO: 5 Easy Tips

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Improve Your Website’s Search Engine Optimization

“How can we increase our search engine rankings and get more traffic to our website?” This is the million dollar question for companies trying to get more traffic and more conversions on their website.

In 2014, a winning website is a well optimized website; one the search engines find easily and rank in the first page of search results. A good looking website won’t get you anywhere if your website isn’t search engine optimized. You must be driving traffic to your site — traffic that will convert into sales or leads for your brand.

How to Improve Your Website’s SEO: 5 Tips for Better SEO

  1. Focus on Specific, Long Tail Keywords.

    Long-tail keywords are keyword phrases of three or more words. They are more likely to convert because they are so specific in nature and there is less competition for those keywords. When you focus on broad single-word keywords, you might get more traffic to your site but fewer conversions. Google’s keyword tool is an excellent resource for finding long-tail keywords that are less competitive.

  2. Produce Quality Content Over a Long Period of Time.

    The longer you are in your space providing quality content on the same topics, the better your search engine rankings will be. It is unrealistic to expect a boost in rankings after producing content for a few weeks or months. If you use a blog to distribute online content (and you should), plan to publish at least one blog a week. Though you may want to touch on a variety of topics within your industry, all of your blogs should have common keywords or phrases.

  3. Optimize. Optimize. Optimize.

    If you aren’t taking the time to fill out the meta title, keywords and description on each of your blog articles, you are missing a critical element of SEO. No excuses. Every piece of content published should be optimized.

  4. Provide Value to Your Audience.

    The more valuable the content, the more likely your audience will read all of it and share it. Search engines are paying attention to how long someone stays on your site. If your content isn’t interesting and engaging, your audience won’t be likely to stay on your site more than a few seconds. Content that has the potential to go viral on social media is a SEO gold mine. Additionally, if you are able to establish yourself or your brand as a leader in the industry, your content could become a resource for bloggers and media, which means more organic inbound links to your website.

  5. Utilize Social Media to Disseminate Your Content.

    Not only should you include social share buttons on each piece of online content, you should also set up and maintain social media pages for your brand. Social media is a key ingredient in search engine optimization. These free platforms are one of the best ways to distribute your content to your target audience. It is also through social media that your content is shared and may even become viral.

Overwhelmed? Don’t be. Hire an experienced digital marketing company to build a search engine friendly website and manage your online content creation. Frozen Fire is an experienced online marketing firm that will work with you to develop and manage your online content marketing strategy and produce content that gets results.

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.

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