If you’re reading this, you understand the importance of digital marketing in our current age of constantly evolving electronic media, because for the continued success and consistent growth of your business, your business needs to evolve, too. You understand the advantages and disadvantages of collaborating with a marketing agency like Frozen Fire as opposed to hiring an in-house team or even a single individual, because you know that with a marketing agency, you can count on their experience, versatility, and stability to provide you with expertly implemented marketing campaigns. You also understand how, as a part of your customized, entwined digital strategy, social media, online video, graphic design, search engine optimization, website development, and reputation management work together to boost your online presence, expand public awareness of your brand, and contribute to your business growth goals.
What you don’t know is how we go about creating and enacting this plan. Each client is unique, and as we said previously, the digital marketing game changes rapidly; at Frozen Fire, we’ve spent years refining and adjusting our process, and will continue to do so, in order to offer our clients the best of the best, year after year.
In the words of 1990s R&B star Montell Jordan, “This is how we do it”:
When you reach out to us, the very first action we take is to find out as much as we can about your business. We’re looking to see where you’ve been, evaluate your current marketing efforts, examine your competitors, and drum up some initial recommendations and ideas.
State Your Goal
The next step in our process is goal setting. It makes sense, doesn’t it? If you have no clue where you are headed, you probably should not start your journey. Together, we will examine your business and conjure a simple, clearly stated goal to head off your digital marketing strategy.
Bucket of Ideas
Once we know the desired end game, we start to brainstorm. First, we listen to your ideas, needs, and wants, then, we list every tactic, plan, and tool we think would benefit your business’ digital marketing strategy.
During our collaborative brainstorm session, we will generate more ideas than necessary to accomplish your business growth goal. So, the next step is to prioritize tasks based on their predicted impact, time required to execute, and your preferences. Some of the immediate on-boarding tasks can be quite simple in nature, so it may make more sense for the client to handle those themselves, if they choose. This allows our team to spend more time on tasks that require specialized skill sets and strategic thinking to complete. For example, many clients come to us without any social media and decide to take setting up those profiles into their own hands.
The implementation of our process would be hindered without your input, so expect lots of communication from us during this process. When you partner with Frozen Fire, we will schedule regular in-person meetings (if possible) and routinely check back with our point of contact on your end to keep you updated and informed. Thanks to collaboration, your marketing strategy will run more efficiently and effectively.
After we’ve brainstormed, prioritized, and collaborated, the time comes to nail down a well-documented marketing plan. We prepare and submit for your approval quarterly marketing plans that detail general business objectives, target audiences, specific strategic goals, tactics, and accountability measures.
The execution phase of the process is when the work really gets started. After your approval of the well-documented strategy, our team works together to make sure your digital marketing efforts run according to plan. Your marketing will be on message and brand, and will contribute directly to the successful achievement of your marketing goals.
Track & Measure
While we work, we keep track of and measure all the data relevant to our campaigns so we can ensure your strategy is working the way it’s supposed to. This means tracking page views, sessions, keyword rankings, reviews, clicks, inquiries, online form submissions, social media followers, and more.
At Frozen Fire, we conduct monthly analyses to adjust and refine our strategic marketing efforts in order to provide your business with the best possible opportunity for continued growth and success. Your marketing strategy will grow and change along with your business.
While we market your business, we never stop brainstorming ideas to promote your brand, expand your online presence, and contribute to your business growth. We constantly reevaluate our strategy so it can change to keep up with the ever-evolving internet.
Throughout every step of our process, communication between your team and ours is essential. We want to provide you with the best service we can, and without your ideas, input, and feedback, that would be impossible. At Frozen Fire, we make it a priority to keep you in the loop, and we hope you’ll do the same for us. With a highly customized digital marketing strategy and a clear channel of communication between us and at least one of your team members, together we can take your business to new heights.
While it may appear that we have reached the end of the Frozen Fire marketing process, that is not true at all. Our mantra – Get Found, Look Good, Engage, Nurture, and Analyze – along with our process of creating a marketing plan, are two parts of a cycle that never stops turning.
If you’re ready to create a specialized digital marketing strategy, contact Frozen Fire today. Let’s work together to grow your business.
Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.