What is Digital Marketing Anyway?

Analyze / Engage / Get Found / Look Good / Nurture

If you’ve ever asked yourself, “What is digital marketing?” That’s okay. In today’s world, there is so much information available about building and growing a business. It’s easy to get confused with marketing terms and jargon and want to give up on trying to understand it all. Internet marketing, digital marketing, inbound marketing, modern marketing, online marketing, mobile marketing, social media marketing, email marketing, and marketing automation are just some of the variations flying around. The differences between these terms are minor, but all of them contribute to the one goal of using your online presence to grow your business. Personally, we prefer to use the term “digital marketing.”

So, What is Digital Marketing?

If you look in a college textbook or browse Wikipedia, you are likely to find dull, vague definitions like “Digital marketing is the promotion of products or services through electronic mediums.” These definitions leave you just as uncertain as ever. At Frozen Fire, we understand digital marketing on a deeper level. To us, digital marketing means integrating a set of essential services (we’ll get to those in just a minute) to ignite your brand by enhancing online presence, expanding awareness, increasing sales, and ultimately, growing your business. It means successfully engaging with your customers in the fast-paced and ultra-competitive online marketplace. Now, if you’re wondering, “What does digital marketing look like?”, you’re on the right path.

The Frozen Fire System

Our services are most effective when utilized together. Each aspect of our digital marketing process complements the others, just like the planets in our Solar System complement the Sun. Ready for an analogy that is out of this world?

Web Development

Your website is the center of your internet presence, just like the Sun is the center of our Solar System. Without the Sun, there would be no gravity holding the planets in their orbits. Without a smart, intuitive website, there is no base for a digital marketing strategy. If you don’t have a website yet, we will build you one. If you already have a site, we will examine its current status, and administer any necessary updates.

Our team custom designs each page of your new site with fresh, relevant content, imagery, and intuitive navigation. This will help you get your message across, gather customer insights, and leave a lasting impression – people will want to come back. After website development is completed, we aren’t really finished; we assist in monitoring website performance, making necessary updates, and rolling out new, interesting content to keep prospects and customers rolling in. Let’s just say, your website will be pretty stellar.

Video Production

Have you noticed recently the huge jump in the number of video posts on your Facebook Newsfeed? Visual storytelling is an extremely powerful tool and integral part of any digital marketing strategy, and right now, videos are hot, hot, hot – just like the staggering daytime temperatures on the planet Mercury: 800 degrees Fahrenheit. We schedule a shoot, film the necessary material, then get to work with editing. Our experienced video production team will tell your unique story. Whether you need a commercial, YouTube video, or internal sales video – the possibilities are infinite. You can trust Frozen Fire to deliver a captivating production you will love.

Graphic Design

Whether you need print or digital, our talented graphic designers will create stunning visuals that communicate your brand’s identity and engage with your audience. Just as the planet Venus is one of the brightest objects in the night sky, great graphic design allows your business to shine. We use Adobe programs like Photoshop and Illustrator to create logos, infographics, flyers, and more. Remember, with all of the competition out there, great design is not a luxury, it’s a necessity.


Our home planet Earth is the only known stellar object to support life, and while imagery is important, words are the foundation of the life of your brand. Our copywriters will pen messages that resonate with your customers and generate meaningful interaction. It doesn’t matter if it’s a headline, email, brochure, blog, or script, Frozen Fire produces compelling content to propel your brand forward.

Search Engine Optimization

Thanks to the extremely thin atmosphere on Mars (6/1000 of Earth’s), we can easily locate the Red Planet’s many craters, valleys, and other surface features. Successful Search Engine Optimization drives the right internet-goers searching online to your website. We target keywords and phrases in your site’s copy, URLs, landing pages, and more, to increase visibility and keep your site climbing the search engine rankings. Without good SEO, websites are doomed, but when executed properly, SEO shepherds visitors to your site in droves. Our experts will strategically elevate your search engine rankings and increase your business’ profits.

Reputation Management and Awareness

Scientists believe Jupiter’s Great Red Spot, a massive storm larger than Earth, may be a permanent feature of the planet. One permanent feature of the internet is the constant storm of online customer reviews and feedback, both negative and positive. If a potential customer searches your brand and they find negative testimonials on sites like Indeed, Yelp, or GlassDoor, inappropriate Tweets, or scathing reviews, they may go with another business. Luckily, Frozen Fire has your back; we create tactics to encourage more positive reviews, and we keep a look out for the occasional negatives, then let you know so you can handle the situation offline.

Social Media

Just as Saturn’s beautiful rings endlessly orbit around the gas giant, Americans spend hours every day endlessly scrolling through their newsfeeds and timelines; there is no denying the huge influence of social media. We will manage your accounts on multiple platforms such as Facebook, Twitter, Instagram, LinkedIn, Google+, and/or any other online communities of your choosing; our experts will fine-tune a strategy of relevant, well-written, brand-consistent content through the proper channels that will enhance your online presence. It’s important to engage with customers and prospects online, start conversations, and be involved.

Email Marketing

Email is a great way to stay in contact with your customers without requiring their immediate attention – a rare characteristic among digital marketing tools. Just as Uranus rotates through its 84-year orbit on its side like a ball, email marketing gets your business rolling. Build brand loyalty and drive repeat business by sending out coupons, notice of a sale, or member-exclusive information. We write the content, design the imagery and layout, and then send a mock email to you for approval. Once you approve, we use programs like MailChimp or Constant Contact to send your messages to your prospects and customers.

Analysis & Reporting

Big blue Neptune is the only planet that cannot be seen with the naked eye from Earth, so in a way, it’s invisible. We work under the radar as well, by taking your marketing communications and giving them the ability to listen and pay attention. By tracking how visitors interact with your website and email campaigns, we accumulate valuable data that allows us to further nurture your relationship with prospects and customers. Additionally, we report back to you with this data, so you can adapt with your business as well.

Is This All Really Necessary?

To put it plainly: yes.

Our solar system would be incomplete without the Sun and all eight planets, just as your marketing strategy would be lacking without these marketing tools. To be competitive in the current marketplace, businesses need a strong online and digital presence to stay relevant, get noticed, and achieve success. The combination of these intertwined services work to boost your online presence, expand awareness, increase engagement, and in turn, grow your business. With an established digital marketing strategy, your business can reach its full potential. Contact Frozen Fire today if you’re interested in learning more about how digital marketing can benefit your business – the results could be astronomic.

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.



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