Why Your Online Presence Matters
People rarely pull out the Yellow Pages to search for local businesses nowadays. Instead, they are searching online to find the information they need. According to Google, 97% of consumers use the web to search for local businesses. If the vast majority of potential customers are online, you should be too. And in more ways than just a website! Read on to see the three reasons why your online presence matters.
Makes it Easy for Potential Customers to Find You
Today, if someone wants more information about a company, they’re most likely to do their research online through a search engine or social media platform. If you don’t have information readily available, it makes it more difficult for potential customers to find you. Potential customers might be deterred if they have to work hard to get information about your products, business hours, pricing or services. In our digital age, people want answers fast, which is why your online presence matters.
As a result of COVID-19, it’s crucial for your business to have an online presence. With people staying home and limiting public outings, they need to be able to find your business online. Having a strong online presence can help give you a competitive edge and connect with your customers.
Makes it Easier to Showcase Your Products and Services
Potential customers love to see your products or services before choosing to do business with you! They want to know what you have to offer, and will likely decide whether or not they want to commit within just a few clicks. Social media platforms make it easy to share product images, customer reviews and timely information with potential customers.
Having an online presence through social media is a great way to give your brand a voice and make your company more relatable, building your credibility over time.
Makes it Easier to Market Your Brand
Websites and social media platforms are excellent and cost-effective marketing tools. These platforms are a great way to get information to the masses quickly and efficiently. It’s important to be intentional about your online presence, because it is a direct reflection of your brand and can influence the way consumers make purchasing decisions. By having an online presence, you are actively choosing what brand image you want portrayed to potential customers. Marketing expert David Brier said it best, “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
Now that you know why your online presence matters, let us help give you the best first impression possible! At Frozen Fire, we will make you look good and get found. Contact us today to see how we can help make your brand stand out from the rest.