Why Personalizing Your Online Presence Matters


Why Personalizing Your Online Presence Matters

Social media is a powerful tool for businesses to reach new customers and generate new leads. But it only works when it’s done right. A static and stale online presence won’t do anything to help your business grow. On the other hand, a vibrant and active online presence can have big payouts for your brand.

Social media is all about people and a personalized online presence matters. You can personalize your presence in two ways. First, by giving your brand personality. Then by connecting with your audience on a personal level.


This is all about your company’s branding. There is a lot of noise on social media. You need to give your company a unique tone and voice so your brand will stand out in the crowd. One of the best ways to do this is through visual design. Give your brand an easily recognizable and consistent image.

According to stats from 3M Corporation and Zabisco, 90 percent of information transmitted to our brains is visual, and visuals are transmitted 60,000 times faster than text.

So be sure to add visuals to your online message. Don’t take short cuts. Graphic design is an investment that will pay dividends for your brand. Do it right the first time. When you need a quick turnaround on graphics for social media or your website and you simply don’t have the budget for high-end graphic design, try the Canva platform, where non-designers can create low-budget, striking designs in a matter of minutes. Thousands of Canva designs are completely free. Premium images cost $1.

Why Your Online Presence Matters Statistic Why Personalizing Your Online Presence Matters


Show your fans and followers that you hear them. Make them feel like they know you. The first step in creating engaging content is finding out what your audience wants to hear. What are they saying online? What kids of messages pique their interest? What tugs at their heartstrings? What are they looking for from your industry? Create your content to fit your audience’s needs.

How do you know what your audience wants to hear? Do market research. Ask them. Find out what your competitors are doing that is (or isn’t) working. Pay attention to what your customers are saying on social media and in customer service calls.

When you take the time to personalize the experience for your fans and followers, they will be more likely to come back to you when it’s time to make a purchasing decision.

Take time to think about the messages you are sending on online before you send them. What does your branding say about your company? Is it memorable? Are you connecting with your audience in ways they want, or are you just adding to the noise?

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.



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