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Preparing for 2020: Social Media Trends Today

Digital Marketing Tips



2020 is looming on the horizon, and it’s imperative to think about the social media trends today that will affect your business strategy for the new year. Staying up-to-date on social trends is essential for building your digital marketing. Trends are constantly coming and going, so we have compiled the most important topics to cover in preparation for 2020.

What Do You Need to Know about Social Media Trends Today?

1. Ephemeral Content a.k.a. Content that Disappears After a Designated Amount of Time

Although stories were launched as early as 2016, ephemeral content continues to gain popularity. Ephemeral content became popular on Snapchat. Since then, other platforms like Instagram and Facebook have added features to take advantage of temporary content. In 2018, TechCrunch reported that stories grew 15 times faster than feeds. 2019 brought several new features to Instagram stories that are bound to be reimagined in 2020. Stories are one of the biggest social media trends today because of their ability to elicit an immediate reaction from audiences and drive engagement. They will only continue to drive the future of social come 2020.

2. Social Media Contests/Giveaways

Conversion rates for contests are almost 34%, which is much higher than rates for other content types. That means that 1/3 of participants from a contest will engage with your brand! Hosting a successful contest can enhance your engagement and increase brand awareness, and we’ve seen hordes of brands taking advantage of this strategy. The word “free” is one of the most eye-catching words in advertising, and people are more likely to take notice of your brand through a giveaway than with other tactics.

3. Influencer Marketing

Influencer marketing is still on the rise, with 22% of internet users ages 18-24 reporting that they purchase products after seeing an influencer endorse it. This particular niche is a $5-10 billion industry, which is why it’s still one of the biggest social media trends today. Now that it’s becoming more accessible and measurable than ever, your business will be able to reach new audiences, improve brand advocacy, and more by integrating this niche in your social marketing.

4. Humanizing Brands

Authenticity was a big buzzword of 2019, with consumers increasingly looking for a deeper connection with brands. Social media is the perfect avenue to build those relationships and interact with users on a more personal level, which goes hand in hand with customer service. Interactions between brands and consumers are skyrocketing, and ignoring your customers on social will only do you harm. Out of all the social media trends today, it’s essential to humanize your social accounts and use personalization in your strategy. In return, you’ll gain the trust of your consumers and create more brand advocates.

5. Social Media Content

In a world surrounded by ads, social media has innovated the way we target consumers more strategically than ever. Global social media ad spend is predicted to reach over $98 billion by the end of 2019, and improved designs will only increase those numbers. With the massive profits ads are bringing in, there are bound to be more innovations in the new year.

6. Is Video Still Important?

Out of the many social media trends today, there is still one key element we haven’t touched on: video. Statistics show that video content will continue to dominate the social media landscape. A majority of consumers say they prefer video content over stills, and 83% of marketers using video say it gives them a good ROI. By 2022, 82% of all online content will be video, and brands who don’t utilize video will be left in the dust.

As one of the most engaging forms of content, it can be used in a variety of ways – on websites, stories, feeds, cover photos, and more! With the help of Frozen Fire Films, your business can excel in its online presence with the help of our video production team. Learn more about our services, here.

Get Ready for 2020

We’re just a month away from the end of a decade, pushing into the technological advances of the future. At Frozen Fire, we are constantly keeping up with social media trends today and every day to service our clients the best. As one of the leading digital marketing firms in Texas and Colorado, we use data-driven results like the ones above to lead our strategies. If you’d like to learn more about our services, please contact us.

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