Making Healthcare Infographics to Help Your Patients
Whether you are a medical provider, telehealth company, or a large medical institution such as a hospital, healthcare infographics are a useful tool to help your patients. Making an infographic can help your patients successfully use your online tools to receive the medical care they need from home. Infographics can also help ensure a great patient experience and show your worth and brand personality. They are a persuasive and engaging tool that can be helpful for any business or practice.
What is an infographic?
You have been told you need to use infographics, but what is an infographic? Simply put, an infographic is an image that represents information or data. Infographics can be short or long, visually complex or very simple. Regardless of the format or intended use, a great infographic is effective! In fact, high quality infographics are 30X more likely to be read than text articles. Now that you know what an infographic is, it’s time to learn how to use an infographic for your practice.
What are infographics used for?
There are several reasons you may decide to make a healthcare infographic, but the 4 primary purposes of infographics are to:
- Simplify a concept
- Demonstrate instructions
- Create comparisons
- Share important data
Infographics make the abstract concepts and the metaphors you use to explain your services understandable in an instant. Pairing your how-to text instructions with imagery removes confusion from the equation by showing your patients what to do instead of just telling them. Comparisons and important data pop out from your messaging to create a visual summary for people who prefer to read by skimming text.
How can making a healthcare infographic help my practice?
Infographics can improve your communication with patients across almost any platform. Consider incorporating infographics into your:
- Social media
- Email marketing
- Patient education assets
- Online portal and telehealth assets
Not sure how to get started? Here are a few suggestions from our marketing experts on how companies or practices in the healthcare industry can leverage infographics.
- Create infographics out of key statistics from current medical studies. Use these infographics for patient education on social media, brochures, on your website or all of the above.
- Turn your printed brochures and educational assets into infographics to increase the likelihood that your patients will read the content you have sent them home with.
- Create how-to instructional infographics to show your patients how to use your online tools. For example, include screenshots to walk patients through each step of setting up their online portal login or telemedicine account. Distribute these instructions through email marketing and link to them on your website and in social media posts. Next, create follow up instructional infographics on how to properly navigate through their telehealth and online portal accounts.
How-to Infographics Help Your Practice
How-to infographics not only help patients, but they cut down the amount of time your staff spends answering questions. Making these processes as easy for patients as possible also increases their overall perceptions of your practice. Patients are looking for more than just a good doctor. They are looking for practices that are easy to work with and make their lives less complicated.
We hope some of these ideas are helpful as you consider how your practice will utilize infographics in your marketing efforts. If you are interested in more specific ideas that are tailored to your practice or data, fill out the form below with a single statistic and where you want to use the infographic and we will follow up with a free mockup!