How to Redesign a Website Without Losing SEO Value

Digital Marketing Tips

Redesigning a website can be intimidating. Sometimes if done incorrectly, a redesign can destroy years of work and SEO rankings. Before taking on a website redesign, learn more about how to redesign a website without losing SEO value!

Why Consider SEO with a Website Redesign

SEO, or search engine optimization, is the way your website gets found on Google, Bing, or any other search engine. Critical factors such as user experience, keywords, links, mobile-friendliness, and more impact the SEO rankings of a website. When rebuilding a website, maintaining all of these factors will preserve your SEO rankings. Instances such as 404 (page not found) errors, broken links, or pages that aren’t linked back to anything can be detrimental if not fixed before a new site goes live.

Not the Time to DIY

Don’t risk your search engine rankings by doing a redesign yourself! Instead, hire digital marketing experts like the ones at Frozen Fire to redesign your website. At Frozen Fire, we know exactly how to redesign a website without losing SEO value, and we take every precaution to preserve rankings and even raise them higher with a fresh design!

Our Process

We begin the redesign by auditing a client’s current site using a variety of SEO tools. An audit helps us understand how many pages there are to account for and where they are currently living on the site. Thorough website auditing gives us a good picture of the old site layout and ensures there are no problems before we begin the new site design.

After conducting the audit and finalizing the new website design, we code the website and test it in “demo mode”. While testing, we block Google and other search engines from indexing the new site until complete, helping preserve those SEO rankings! After coding, we cross-check with the old site and optimize the new pages for SEO.

The next step will depend on how we redesigned the website:

We did a complete overhaul of the website with new URLs, site structure, and content.

  • If this is the case, implementing redirects is critical. Redirects link any old link or page (internal or external) to your new redesigned website and help to protect SEO once the site is live.

We kept the exact same URLs, site structure, and content and solely focused on a new design.

  • If this is the case, redirects will not need to be implemented since the exact same site structure and content of the old site is in place, just with an updated design to house everything.

After implementing redirects and doing a full Q&A of the site, it’s time to launch. From here, regular audits and analytics benchmarks help to provide SEO insight and determine your rankings. If you’re looking to improve your rankings even more, consider working with a team like Frozen Fire and developing a blog strategy.

How to Redesign Your Website Without Losing SEO with Frozen Fire

Need help with a redesign? Frozen Fire goes the extra mile to ensure that you know how to redesign a website without losing SEO value, no matter where you are in the process. Contact us today to get started!



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