How to Get the Most Out of Instagram

Digital Marketing Tips / Engage / Get Found / Look Good

Almost everyone uses Instagram. It’s a platform to connect with others and learn more about those around you. As a business, Instagram can be a fantastic tool for building brand awareness, increasing engagement with the target audience, and even converting prospects to customers. 

In 2021, over 71% of U.S. adults between 18-29 and 48% between 30-49 were present on this platform and actively using it. Social media is a vital tool in today’s digital world and can be adapted to fit your business structure. Learn more about how to get the most out of Instagram with these three tips.

Switch Over to a Business Account

Switching to a Professional Account is one of the main ways to get the most out of Instagram. Making this switch will allow you to see insights into how your customers interact with your content. This simple step will help you track the number of impressions you have made and the overall activity taking place on your page. By making this switch, you are more likely to get found by your target audience and help you plan for better engagement.

Create a Content Calendar

Every business owner knows that planning is an essential part of the job. Instagram is no exception to this practice. Figuring out the “what” and “when” for posting is how to get the most out of Instagram. Planning posts allows you to target specific holidays, educate your audience on your product or service, and maintain a frequent and consistent presence all at once.

Keep the Content Interesting

For businesses, having unique content is crucial. Making sure your business stands out is how to get the most out of Instagram. Studies show that the average adult has an eight-second attention span. Good lighting, creative angles, and attention-grabbing graphics can help set your posts apart from other businesses and leave a lasting impression. You can even take it a step further. Through editing pictures and grammar-checking captions, your audience will take note of the fine details and the effort put into your presence!

Have a Quality Profile Pic

For businesses, it is pretty standard to have the logo as a profile picture. While this is a great way to build brand awareness, you have to be careful with the dimensions of your brand logo. Making sure the graphic or photo fits within the profile image is how to get the most out of Instagram.

How to Get the Most Out of Instagram? Hire A Digital Marketing Company.

Starting a business Instagram account can be challenging, but following some simple guidelines can ease this process. If you follow these tips and tricks, you will see your account flourish! At Frozen Fire, our digital marketing experts are experienced in creating social content for businesses. We can help you plan and execute intriguing monthly content so that your presence never slips through the cracks. In addition to posting, we can help you track and analyze data to improve your digital presence over time. Connect with us today to learn more about how we can fire up your online presence.



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