Who We Are

A lot of people ask us what Frozen Fire means. Sure, it may seem like a contradiction – an oxymoron, even. But we know it’s a keen metaphor for what we’re all about.

When clients reach out to us, their business may be doing ok, but their online presence has been neglected. It hasn’t kept pace with their business development or the competitive landscape. It has become frozen, static, void of color and flair. Most importantly, it no longer engages clients or prospects the way it should.

Since 2007, Frozen Fire has had one mission – to reignite your online presence, set it on fire and stoke the flames that drive prospects to your site and deliver highly qualified revenue.


That’s our mantra at Frozen Fire. We work in a friendly and collaborative manner with you and your team. Above everything, we value our relationships with the people who trust us to solve the business problems that keep them awake at night or away from their families. You won’t encounter big egos or a lot of marketing speak with us – just common sense and down-to-earth strategies designed to fit your business’ needs – along with honest, hard work to make them truly effective.



    Chief Executive Officer


    Chief Executive Officer

    There are brand champions and business advocates—and then there’s Brad Davis. You may call it a fluke, serendipity even, but we don’t think it’s a mistake that Brad’s name is just one letter shy (“n”) of making him not only the brand champion of all time, but your business advocate.

    His interest in your success is genuine. Why? Because he understands the tough challenges that face every business owner—he’s lived through them. “I’m not some guy who’s got a marketing degree and just talks,” Brad says. “I’m a business owner who’s felt the exact same pain points, had the same worries, solved the same problems. I’m one of them.”

    Brad began his career with a 13-year stint at United Parcel Service when he was still in college. He made the most of his time there, eagerly learning about every aspect of the business as he moved up through the ranks of the company. But Brad is an entrepreneur at heart, so he left UPS to start his own courier service. With tenacity and common-sense business acumen, Brad was the catalyst for 10 consecutive years of quarter-over-quarter growth.

    Since then he has successfully built four other companies—business-to-business service models in four different, highly competitive industries, including Frozen Fire. With each, Brad has focused on differentiating his businesses from the competitors and staying ahead of the curve on changes in the marketplace. With Frozen Fire, he loves helping other business owners optimize their success.





    Mindi will be the first to tell you that long-lasting relationships are very important to her—both in her professional and her private life. It’s a refreshing point of view in a fast-paced world where a growing number of things seem temporary. Brad Davis, Frozen Fire’s founder and Chief Executive Officer, was immediately struck by Mindi’s calm, capable and committed demeanor 14 years ago—and he hired her on the spot. Mindi has worked alongside Brad ever since. “We are a good team,” she admits. “My strengths complement Brad’s.”

    Over the years, Mindi has amassed a wealth of knowledge that has made her Frozen Fire’s go-to person—you know, the one who knows everything, has all the answers and often fills whatever gaps need to be filled.

    Mindi’s relationship-centric approach is focused on Frozen Fire clients. A self-described overachiever and perfectionist, she is usually the first person clients and prospective clients have contact with when working with Frozen Fire. Ensuring Frozen Fire’s client relationships get off to a great start and overseeing the day to day operations and follows the flawless execution of each project. “I like to instill confidence in our clients. It’s important that they always know we will handle every aspect of their project with confidence and care,” she says.

    Considering that she not only believes whole-heartedly that relationships grow stronger over time, but is a testament to it.


    Director of Client Relations


    Director of Client Relations

    Strong first impressions.  Brandy naturally makes them.  This gift works perfectly for Frozen Fire, because relationships are everything to our company.

    Brandy is clearly different, not just as a sales rep in the marketing industry, but in how sincere she is in wanting to build new relationships that she knows can result in Frozen Fire positively impacting their lives.

    Brandy’s positive impressions don’t stop there.  Her role within in the company is to act as a liaison between the customer and the internal operations of Frozen Fire.  Her clear purpose is to make sure our customers have every question answered and every need met.

    Brandy makes it clear from the first communication with a customer and continually throughout the relationship that she is accessible and will work closely with the Frozen Fire team to meet and hopefully exceed the customer needs.

    Brandy has spent her entire career developing and nurturing relationships.  Frozen Fire is blessed to have her leading our sales efforts and creating relationships with some of the greatest businesses in the world.


    Marketing Communications Manager


    Marketing Communications Manager

    Liz made quite an impression when she interned at Frozen Fire during her last semester as a film student at SMU. In fact, she holds a distinct honor—the first intern to be hired as a full-time employee. “I graduated knowing I had a job, which was awesome,” she smiles. She’s been with Frozen Fire ever since. While her creative flair and deft organizational skills make her a natural producer, she was intrigued by the diverse services Frozen Fire offers to digital marketing clients. After four years in video production, Liz began her transition into her new role as a Digital Marketing Specialist and then carved her niche as a Marketing Communications Manager.

    Liz manages the needs of several digital marketing clients, taking ownership of the strategy, content, design, and completion of: website maintenance and content creation, landing pages, e-mail marketing, SEO, SEM and social media projects. She always has the client’s best interest in mind, pairing creative solutions with brand consistency to help her ignite her client’s brands.

    “The most rewarding thing about working with clients is delivering a product that really fits their needs,” she admits. We don’t try to force our vision on our clients. When we’re producing something, we want it to be a great representation of our client—who they are, what their brand is and what they’re trying to achieve.

    Liz is happy to be working alongside like-minded colleagues. “I enjoy how the team blends and works together. Somebody always has your back. We actually care about one another on a personal level in addition to working together—and I think that culture shows not only in our work, but the way we work with our clients.”


    Videographer, Photographer & Editor


    Videographer, Photographer & Editor

    If it hadn’t been for some soul searching, Jordan may have been wearing a white coat and filling your prescriptions at CVS. While his parents thought being a pharmacist was a good career choice, Jordan knew he had to pursue his real loves—video and photography. The radio and film department at Texas A&M Commerce turned out to be a good fit. “I worked on the weekly news program,” he says. “I really enjoyed going out and getting stories.”

    An internship brought him to Frozen Fire and affirmed his career choice as a visual storyteller. “I like telling client stories because they don’t know how,” he admits. “I like to think about the meaning that needs to be conveyed, the purpose of the video, how it’s going to help them in the future. I like finding the perfect kind of music, the perfect shots.”

    Jordan was delighted when his skills and dedication earned him a full-time position with the company. With hundreds of productions now under his belt, he’s also become something of a social media savant, creating content for a variety of clients. ”When you come to Frozen Fire, you know that we’re going to do our best—whether it’s a video, photography shoot or social media campaign—to achieve your goals. We’re not just about making money. We’re about making money for you.”


    Videographer, Photographer & Editor


    Videographer, Photographer & Editor

    Growing up as an only child, films were Trae’s best friends. “I always loved the epicness of film and its magic. I would reenact everything with my Batman action figures and dream,” he admits. “I ended up on a college film set one summer and fell in love with the process and the behind-the-scenes aspect of film.”

    It’s no surprise that Trae ended up as a film major at Southwestern Assemblies of God University in Waxahachie, Texas. An internship brought him to Frozen Fire, and he frequently partnered with the company on projects while he ran his own freelance business following graduation in 2010.

    He joined Frozen Fire full time in 2013. “I enjoy being able to express myself creatively—being able to work with a creative team and share the day with people who are also creative.”

    Trae especially likes using his creative powers of persuasion to craft compelling stories for clients. “While I may not relate to a certain product itself, I do relate to emotions so I try to relate that emotion to the audience. I like making people feel a certain way with music and imagery—creating an experience. Suddenly, it’s not just a widget anymore, it’s big as life—it’s become something you really need or enjoy.”

    “At Frozen Fire, we put a tremendous amount of effort into giving the client what they need—which means giving them what they want and stuff they didn’t even know they needed. We take them to a new level where it’s not just about money. I don’t like working for money. I like working to make a difference.”


    Account Manager


    Account Manager

    Ericka was the child who always asked, “Why?” While most people grow out of this phase, Ericka will always ask more questions. Her curiosity and passion for research fell into place while she was studying marketing at The College of Charleston.

    “I was sitting in a consumer behavior course thinking, ‘Wow, I get to take a whole class where I can study and dissect the reasons why people do what they do,’” she says.

    Eager to broaden her skill set after graduation, Ericka explored user experience design at General Assembly in Austin and found that this experience complemented her marketing background.

    Ericka’s love for exploration and heat led her to Dallas, where she joined the Frozen Fire team as an account manager.

    “I love that Frozen Fire is so open to new ideas. If a client wants help with something new, Frozen Fire will do the research to find the best way to execute, even if it is not the way they are used to, and they always go above and beyond to deliver for clients,” she says.

    Ericka’s self-motivating personality contributes to Frozen Fire’s rapid growth as a company and makes her a valuable asset to its success.

    “I like how each person brings something different to the table. Everyone here has their own passion that translates so well into the work that we do as a team, and that’s something I think our clients really notice.”


    Motion Graphic Artist


    Motion Graphic Artist

    Wilson Hoang has known since as early as the 3rd grade that he had a future in the creative industry, especially when his teacher recommended to his parents that he enroll in the after school arts program. Later, in high school, Wilson fell in love with films and the production process. At the end of a movie, he would intently watch the credits, imagining one day his name added to the list.

    Excited to pursue his dream, Wilson went on to study film at UT-Arlington, where he found a pension for motion graphics. “If you wanted to film an airplane scene for a movie, you have to spend a lot on permits, crew, and actors. In motion graphics, you can create your own world. I realized how much power color, shape, movement, and texture could affect the viewer’s emotions.” During his senior year, Wilson interned at Frozen Fire. He calls it his first real world experience working in video production. “I saw professionalism and passion in the entire staff and knew one day I wanted to be a part of it.”

    After graduating university, Wilson worked at a TV station. It was there he learned more of the business and marketing side of the work, as opposed to production and content creation. “I gained so much experience working one-on-one with different companies and brands that all had different needs. There’s no greater feeling when the client finally watches the video you created for them and they love it.”

    Wilson has found his way back to Frozen Fire after many years. “To see how the company has grown since my intern days truly shows the passion it has for their clients’ success.”


    Digital Marketing Specialist


    Digital Marketing Specialist

    By his senior year of high school, Graham knew what he wanted his future to look like. After taking a business elective that ignited his interest in marketing, he decided to move to Dallas and attend the Cox School of Business at Southern Methodist University to explore his new passion. Graham graduated in three years with degrees in both Marketing and German, and now he is hooked on the growing digital marketing industry in this ever-expanding city.

    “I can’t stand boredom. During school, I made an effort to secure an internship almost every semester. I wanted to gain as much experience as possible, and I am eager to continue learning at Frozen Fire.”

    During internships with smaller, local businesses as well as national corporations like LiveNation and the House of Blues, Graham developed his content creation, analytical thinking, and strategy building skills along with a strong interest in brand development and business growth.

    “At Frozen Fire, I get to challenge myself every day.”

    Graham found Frozen Fire after graduating from SMU in May 2016 and joined the team as a digital marketing specialist. Possessing a great deal of tenacity and efficiency along with a lively attitude, Graham fits well into the Frozen Fire family.

  • Natalie Petters


    Natalie Petters


    Natalie has always known that her love for media was matched only by her love for people and communication. As she explored film and television through the RTVF program at UNT as well as her internships in production and marketing, she found a way to combine these passions into her career.

    After some encouragement from a mentor, Natalie realized that producing would allow her strengths and passions to shine through. Frozen Fire has provided Natalie with the opportunity to hone her skills, pursue this dream and embark on a new chapter as a producer.

  • Jenny Neff

    Account Manager

    Jenny Neff

    Account Manager

    Jenny comes to Frozen Fire from a long history of customer-focused positions. She’s held many job positions, under many titles, in a wide range of industries, and will continue prove to be everything that you could need: A Jenny of All Trades.

    Her ability to empathize with others and her strong, clear-cut communication skills provide her with the tools necessary to understand what businesses of all kinds need to thrive.

    She is a firm believer in the fact that you make your own successes and will treat your company as if it were her own.

    “Your success is our success.”



Frozen Fire Gives Back

Our community is filled with organizations that are sparks for positive change. Their passion and dedication burn so brightly, it is inspiring. That’s why we created the “Get Fired Up” campaign. We know the best way we can help make a difference is by giving our time, talent and skills to help their selfless outreach missions.

Once a month, we select an amazing nonprofit and produce a custom motion graphics video for them pro bono. This video helps fire up their clients, donors and volunteers.

Do you support a charitable organization that’s blazing a trail? Want to spread awareness and encourage more people to get behind the cause? Your group could be selected to receive the next “Get Fired Up” video.

To be considered, your organization must be a 501 3(c). The Frozen Fire team will review all applications and select one nonprofit each month.


Organization must be a 501 3(c). All applicants will be reviewed by the Frozen Fire leadership team and one organization will be chosen each month.
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We’d love to hear about your project and how we can help to make it even better.

Applying for an internship or a job? Email : jobinquiry@frozenfire.com.
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