Who We Are

There are brand champions and business advocates—and then there’s Brad Davis. You may call it a fluke, serendipity even, but we don’t think it’s a mistake that Brad’s name is just one letter shy (“n”) of making him not only the brand champion of all time, but your business advocate.

His interest in your success is genuine. Why? Because he understands the tough challenges that face every business owner—he’s lived through them. “I’m not some guy who’s got a marketing degree and just talks,” Brad says. “I’m a business owner who’s felt the exact same pain points, had the same worries, solved the same problems. I’m one of them.”

Brad began his career with a 13-year stint at United Parcel Service when he was still in college. He made the most of his time there, eagerly learning about every aspect of the business as he moved up through the ranks of the company. But Brad is an entrepreneur at heart, so he left UPS to start his own courier service. With tenacity and common-sense business acumen, Brad was the catalyst for 10 consecutive years of quarter-over-quarter growth.

Since then he has successfully built four other companies—business-to-business service models in four different, highly competitive industries, including Frozen Fire. With each, Brad has focused on differentiating his businesses from the competitors and staying ahead of the curve on changes in the marketplace. With Frozen Fire, he loves helping other business owners optimize their success.

Mindi will be the first to tell you that long-lasting relationships are very important to her—both in her professional and her private life. It’s a refreshing point of view in a fast-paced world where a growing number of things seem temporary. Brad Davis, Frozen Fire’s founder and Chief Executive Officer, was immediately struck by Mindi’s calm, capable and committed demeanor 16 years ago—and he hired her on the spot. Mindi has worked alongside Brad ever since. “We are a good team,” she admits. “My strengths complement Brad’s.”

Over the years, Mindi has amassed a wealth of knowledge that has made her Frozen Fire’s go-to person—you know, the one who knows everything, has all the answers and often fills whatever gaps need to be filled.

Mindi’s relationship-centric approach is focused on Frozen Fire clients. A self-described overachiever and perfectionist, she is usually the first person clients and prospective clients have contact with when working with Frozen Fire. Ensuring Frozen Fire’s client relationships get off to a great start and overseeing the day to day operations and follows the flawless execution of each project. “I like to instill confidence in our clients. It’s important that they always know we will handle every aspect of their project with confidence and care,” she says.

Strong first impressions.  Brandy naturally makes them.  This gift works perfectly for Frozen Fire, because relationships are everything to our company.

Brandy is clearly different, not just as a sales rep in the marketing industry, but in how sincere she is in wanting to build new relationships that she knows can result in Frozen Fire positively impacting their lives.

Brandy’s positive impressions don’t stop there.  Her role within in the company is to act as a liaison between the customer and the internal operations of Frozen Fire.  Her clear purpose is to make sure our customers have every question answered and every need met.

Brandy makes it clear from the first communication with a customer and continually throughout the relationship that she is accessible and will work closely with the Frozen Fire team to meet and hopefully exceed the customer needs.

Brandy has spent her entire career developing and nurturing relationships.  Frozen Fire is blessed to have her leading our sales efforts and creating relationships with some of the greatest businesses in the world.

Liz made quite an impression when she interned at Frozen Fire during her last semester as a film student at SMU. In fact, she holds a distinct honor—the first intern to be hired as a full-time employee. “I graduated knowing I had a job, which was awesome,” she smiles. She’s been with Frozen Fire ever since. While her creative flair and deft organizational skills make her a natural producer, she was intrigued by the diverse services Frozen Fire offers to digital marketing clients. After four years in video production, Liz began her transition into her new role as a Digital Marketing Specialist and then carved her niche as a Marketing Communications Manager. During this time, Liz managed the needs of several digital marketing clients, taking ownership of the strategy, content, design, and completion of: website maintenance and content creation, landing pages, e-mail marketing, SEO, SEM and social media projects.

During her years managing accounts and working closely with clients, Liz realized that her real passion is in strategy creation. Frozen Fire’s growth has allowed Liz to step into the role of Strategy Development Manager.

“I love talking with potential and current clients about their goals and using that information to create a strategy that they can get excited about. We aren’t a boxed marketing solution, our strategies are built with the client’s needs in mind, which honestly makes them more fun to create.”

In her current role, Liz works with potential clients to explain how Frozen Fire’s services may fit their needs and helps with the onboarding process and initial strategy development for new clients. Liz also assists with strategy creation and communication for current clients.

Liz is happy to be working alongside like-minded colleagues. “I enjoy how the team blends and works together. Somebody always has your back. We actually care about one another on a personal level in addition to working together—and I think that culture shows not only in our work, but the way we work with our clients.”

As a child, Graham’s life was centered around the baseball diamond. He grew a love for the game that took him all the way to Louisiana Tech as a pitcher. The discipline and commitment he learned on the field carries over into his work ethic and dedication today.  If it weren’t for chance encounter in the creative field (and a few injuries and surgeries), his life story might have unfolded differently.

After discovering the visual arts, particularly photography, Graham found a deep passion and creativity that could never be satisfied on the mound. He was able to dedicate himself to the art and craft of photography and quickly became one of the premier commercial photographers in North Louisiana.

In 2015, he leveraged his photography skillset and business acumen to establish his own marketing agency. He singlehandedly serviced a variety of clients across North Louisiana and helped them grow their businesses, all the while sharpening his skills in digital marketing and account management.

After a couple years in the smaller Louisiana Market, he set his eyes on Dallas for the future of his career. The years of hands on client relations and brand strategy prepared him for his new role at Frozen Fire. With his client-first mentality and his drive to overcome any obstacle, Graham will stop at nothing to give his clients the service they deserve.

Natalie has always known that her love for media was matched only by her love for people and communication. As she explored film and television through the RTVF program at UNT as well as her internships in production and marketing, she found a way to combine these passions into her career.

After some encouragement from a mentor, Natalie realized that producing would allow her strengths and passions to shine through. Frozen Fire has provided Natalie with the opportunity to hone her skills, pursue this dream and embark on a new chapter as a producer.

Ericka was the child who always asked, “Why?” While most people grow out of this phase, Ericka will always ask more questions. Her curiosity and passion for research fell into place while she was studying marketing at The College of Charleston. Eager to broaden her skill set after graduation, Ericka explored user experience design at General Assembly in Austin, Texas.

Ericka relocated to Dallas in 2016 where she joined the Frozen Fire team as a Marketing Assistant. Working closely with our Account Managers, she quickly gained experience in social media marketing, paid campaigns (social, SEM, and more), SEO, email marketing, and copywriting. She was soon promoted to Account Manager where she took on a client-facing role, focusing on developing strategies and maintaing client relationships.

When she was given the opportunity to play a role in building a custom website for one of her clients, she fell in love. Intrigued by the overall process, she became increasingly involved in supporting Frozen Fire’s project-based needs. In May 2018, Ericka made the transition to Project Manager based out of Denver, Colorado, where she collaborates with our designers, photographers, copywriters, and web developers to create a highly customized yet seamless experience for our clients, resulting in a successful finished product.

Jenny comes to Frozen Fire from a long history of customer-focused positions. She’s held many job positions, under many titles, in a wide range of industries, and will continue prove to be everything that you could need: A Jenny of All Trades.

Her ability to empathize with others and her strong, clear-cut communication skills provide her with the tools necessary to understand what businesses of all kinds need to thrive.

She is a firm believer in the fact that you make your own successes and will treat your company as if it were her own.

“Your success is our success.”

If it hadn’t been for some soul searching, Jordan may have been wearing a white coat and filling your prescriptions at CVS. While his parents thought being a pharmacist was a good career choice, Jordan knew he had to pursue his real loves—video and photography. The radio and film department at Texas A&M Commerce turned out to be a good fit. “I worked on the weekly news program,” he says. “I really enjoyed going out and getting stories.”

An internship brought him to Frozen Fire and affirmed his career choice as a visual storyteller. “I like telling client stories because they don’t know how,” he admits. “I like to think about the meaning that needs to be conveyed, the purpose of the video, how it’s going to help them in the future. I like finding the perfect kind of music, the perfect shots.”

Jordan was delighted when his skills and dedication earned him a full-time position with the company. With hundreds of productions now under his belt, he’s also become something of a social media savant, creating content for a variety of clients. ”When you come to Frozen Fire, you know that we’re going to do our best—whether it’s a video, photography shoot or social media campaign—to achieve your goals. We’re not just about making money. We’re about making money for you.”

Growing up as an only child, films were Trae’s best friends. “I always loved the epicness of film and its magic. I would reenact everything with my Batman action figures and dream,” he admits. “I ended up on a college film set one summer and fell in love with the process and the behind-the-scenes aspect of film.”

It’s no surprise that Trae ended up as a film major at Southwestern Assemblies of God University in Waxahachie, Texas. An internship brought him to Frozen Fire, and he frequently partnered with the company on projects while he ran his own freelance business following graduation in 2010.

He joined Frozen Fire full time in 2013. “I enjoy being able to express myself creatively—being able to work with a creative team and share the day with people who are also creative.”

Trae especially likes using his creative powers of persuasion to craft compelling stories for clients. “While I may not relate to a certain product itself, I do relate to emotions so I try to relate that emotion to the audience. I like making people feel a certain way with music and imagery—creating an experience. Suddenly, it’s not just a widget anymore, it’s big as life—it’s become something you really need or enjoy.”

“At Frozen Fire, we put a tremendous amount of effort into giving the client what they need—which means giving them what they want and stuff they didn’t even know they needed. We take them to a new level where it’s not just about money. I don’t like working for money. I like working to make a difference.”

Wilson Hoang has known since as early as the 3rd grade that he had a future in the creative industry, especially when his teacher recommended to his parents that he enroll in the after school arts program. Later, in high school, Wilson fell in love with films and the production process. At the end of a movie, he would intently watch the credits, imagining one day his name added to the list.

Excited to pursue his dream, Wilson went on to study film at UT-Arlington, where he found a pension for motion graphics. “If you wanted to film an airplane scene for a movie, you have to spend a lot on permits, crew, and actors. In motion graphics, you can create your own world. I realized how much power color, shape, movement, and texture could affect the viewer’s emotions.” During his senior year, Wilson interned at Frozen Fire. He calls it his first real world experience working in video production. “I saw professionalism and passion in the entire staff and knew one day I wanted to be a part of it.”

After graduating university, Wilson worked at a TV station. It was there he learned more of the business and marketing side of the work, as opposed to production and content creation. “I gained so much experience working one-on-one with different companies and brands that all had different needs. There’s no greater feeling when the client finally watches the video you created for them and they love it.”

Wilson has found his way back to Frozen Fire after many years. “To see how the company has grown since my intern days truly shows the passion it has for their clients’ success.”

Emily comes to us with a determination to succeed that drives everything she does. She has a passion for creating visuals that leave a lasting impression on people. Emily learned these things through her 16+ years of dance training, where she saw first-hand the impact of combining creativity and hard work. While working towards her degree in Marketing from Texas A&M University, she grew to love using digital platforms as a way to showcase her creativity and ultimately, create measurable results. Emily comes to Frozen Fire ready to get to know clients and brainstorm ways to bring their brand to life online.