Who We Are

Mindi will be the first to tell you that long-lasting relationships are very important to her—both in her professional and her private life. It’s a refreshing point of view in a fast-paced world where a growing number of things seem temporary. Brad Davis, Frozen Fire’s founder and Chief Executive Officer, was immediately struck by Mindi’s calm, capable and committed demeanor almost 20 years ago—and he hired her on the spot. Mindi has worked alongside Brad ever since. “We are a good team,” she admits. “My strengths complement Brad’s.” Over the years, Mindi has amassed a wealth of knowledge that has made her Frozen Fire’s go-to person—you know, the one who knows everything, has all the answers and often fills whatever gaps need to be filled. Mindi’s relationship-centric approach is focused on Frozen Fire clients and its employees. A self-described overachiever and perfectionist, she ensures client relationships get off to a great start while overseeing Frozen Fire’s day-to-day operations and the flawless execution of each project. “I like to instill confidence in our clients. It’s important that they always know we will handle every aspect of their project with confidence and care,” she says.

Natalie joined Frozen Fire with a love for film and people as her primary focus in building her career. Starting her career as an intern, she learned the ins-and-outs of the video production side of the business. After excelling in a full-time producer role for about a year, her curiosity in the marketing side of Frozen Fire began to grow. Today, Natalie’s holistic understanding of Frozen Fire’s services allows her to work directly with clients to grow their business. As Operations Manager, Natalie ensures the day-to-day inner workings of Frozen Fire are running smoothly and efficiently between all departments. Natalie values sincere communication, meaningful relationships, and helping others achieve their goals.

Liz made quite an impression when she interned at Frozen Fire during her last semester as a film student at SMU. In fact, she holds a distinct honor—the first intern to be hired as a full-time employee. “I graduated knowing I had a job, which was awesome,” she smiles. She’s been with Frozen Fire ever since. While her creative flair and deft organizational skills make her a natural producer, she was intrigued by the diverse services Frozen Fire offers to digital marketing clients. After four years in video production, Liz began her transition into her new role as a Digital Marketing Specialist and then carved her niche as a Marketing Communications Manager. During this time, Liz managed the needs of several digital marketing clients, taking ownership of the strategy, content, design, and completion of: website maintenance and content creation, landing pages, e-mail marketing, SEO, SEM and social media projects.

During her years managing accounts and working closely with clients, Liz realized that her real passion is in strategy creation. Frozen Fire’s growth has allowed Liz to step into the role of Strategic Development Manager.

“I love talking with potential and current clients about their goals and using that information to create a strategy that they can get excited about. We aren’t a boxed marketing solution, our strategies are built with the client’s needs in mind, which honestly makes them more fun to create.”

In her current role, Liz works with potential clients to explain how Frozen Fire’s services may fit their needs and helps with the onboarding process and initial strategy development for new clients. Liz also assists with strategy creation and communication for current clients.

Liz is happy to be working alongside like-minded colleagues. “I enjoy how the team blends and works together. Somebody always has your back. We actually care about one another on a personal level in addition to working together—and I think that culture shows not only in our work, but the way we work with our clients.”

If it hadn’t been for some soul searching, Jordan may have been wearing a white coat and filling your prescriptions at CVS. While his parents thought being a pharmacist was a good career choice, Jordan knew he had to pursue his real loves—video and photography. The radio and film department at Texas A&M Commerce turned out to be a good fit. “I worked on the weekly news program,” he says. “I really enjoyed going out and getting stories.” An internship brought him to Frozen Fire and affirmed his career choice as a visual storyteller. “I like telling client stories because they don’t know how,” he admits. “I like to think about the meaning that needs to be conveyed, the purpose of the video, how it’s going to help them in the future. I like finding the perfect kind of music, the perfect shots.” Jordan was delighted when his skills and dedication earned him a full-time position with the company. With hundreds of productions now under his belt, he’s also become something of a social media savant, creating content for a variety of clients. ”When you come to Frozen Fire, you know that we’re going to do our best—whether it’s a video, photography shoot or social media campaign—to achieve your goals. We’re not just about making money. We’re about making money for you.”

Tori has always loved words and knows how to effectively articulate and communicate a brand’s message. After graduating from the University of Arkansas with a degree in Journalism, she turned to her passion—digital marketing. She knew she wanted to use her skills in social media, SEO, copywriting and more. Tori wants to change the way the marketing game is played, starting with an innovative mindset and a strategic vision.

With a background in filmmaking and video editing, Ryan joins the Frozen Fire team with a fresh perspective and holistic view on video and digital marketing. His hands-on experience has given him insight into each step of the process, allowing him to best communicate goals and needs to the team.

Leading full productions and campaigns throughout his Notre Dame undergraduate career and beyond, Ryan has always put storytelling at the forefront of his work. While his passion and creativity for storytelling was strong, Ryan moved into the marketing realm with the desire to lead and support clients as they tell their own stories and pursue their dreams.

As a Frozen Fire Account Manager, Ryan works to continue on this path with a new, vibrant team. He strives for continuous self-improvement and to better understand how his team members work their best in order to set them up for maximum success and client satisfaction.

Ryan believes that kindness, respect, and a positive attitude will go a long way towards establishing strong relationships with clients and colleagues and towards fostering a creative work environment in which the team can thrive. With those values in mind, Ryan is eager and excited to lead the team towards continued and increased success in the years to come!​

Allison learned early on the power deliberately chosen words and imaginative visuals have in a brand’s marketing strategy. She loves the process of selecting those words and creating those eye-catching graphics. While earning her degree in Marketing from the University of Arkansas, Allison discovered her love for digital marketing–especially social media and blog writing. Allison is excited to utilize her creative communication style to effectively promote each client’s brand.

Miriam’s love for being creative and her data-driven mindset helped her decide what she wanted to do in life – something in the business world seemed perfect. After graduating from the University of Texas at Arlington with a degree in Marketing in under three years, she knew she wanted to stay in the Dallas-Fort Worth metroplex. Miriam is excited to be in a role where she gets to merge creativity and analytics every day to help her clients expand their digital presence and build websites that help them accomplish their goals.

Laura Kate has always possessed a creative edge and a keen eye for design. While pursuing a degree in Strategic Communications from Oklahoma State University, she discovered digital marketing to be an effective outlet for her desire to create powerful written and visual messages. Laura Kate is motivated and eager to optimize each client’s marketing strategy and bring a fresh perspective to their online presence.

Jessi has always had a passion for eye-catching graphics and compelling stories.  With a degree in Biological Sciences from the University of Florida, she combines both strategy and creativity to drive results in digital marketing. Now, as an assistant account manager at Frozen Fire, Jessi is excited and ready to help clients tell their story in a new and meaningful way.

Growing up in Dallas, Nicole is accustomed to the continuously changing, energetic buzz of the city. She realized her love for art since taking dance and drawing classes at a young age, but developed her interest in analytics during college. The combination of passionate creativity and science resulted in a degree in Marketing and Behavioral Economics, from the Sam M. Walton College of Business at the University of Arkansas.

 With experience in SEO, web design, sales, and social media management, Nicole knows how to successfully shape and connect a brand’s image to their intended audiences. She understands the importance of distinguishing a brand from hundreds of competitors, especially in today’s world of increasing demand and shortening attention spans.

Two factors that Nicole believes contribute to success in all forms are pure intentions and authenticity – whether it be developing a cutting edge campaign to reach new consumers, or building a strong, new interpersonal relationship.

When Nicole isn’t working, she enjoys walking around White Rock lake, painting waterfalls, or watching the entire Back to the Future trilogy in one sitting.

Claire is a natural people-person with an eye for detail and love of film and media. At TCU she studied Film and realized early on that the aspect she loved the most was the process itself, and seeing a project through from start to finish. Whether she’s performing in front of the camera or seeing the vision behind the scenes, this is her passion. Upon graduating, she decided to pursue producing in the Dallas market, gaining valuable industry experience, which ultimately brought her to Frozen Fire where she continues to service video clients with the utmost excellence.

Growing up as an only child, films were Trae’s best friends. “I always loved the epicness of film and its magic. I would reenact everything with my Batman action figures and dream,” he admits. “I ended up on a college film set one summer and fell in love with the process and the behind-the-scenes aspect of film.” It’s no surprise that Trae ended up as a film major at Southwestern Assemblies of God University in Waxahachie, Texas. An internship brought him to Frozen Fire, and he frequently partnered with the company on projects while he ran his own freelance business following graduation in 2010. He joined Frozen Fire full time in 2013. “I enjoy being able to express myself creatively—being able to work with a creative team and share the day with people who are also creative.” Trae especially likes using his creative powers of persuasion to craft compelling stories for clients. “While I may not relate to a certain product itself, I do relate to emotions so I try to relate that emotion to the audience. I like making people feel a certain way with music and imagery—creating an experience. Suddenly, it’s not just a widget anymore, it’s big as life—it’s become something you really need or enjoy.” “At Frozen Fire, we put a tremendous amount of effort into giving the client what they need—which means giving them what they want and stuff they didn’t even know they needed. We take them to a new level where it’s not just about money. I don’t like working for money. I like working to make a difference.”

Wilson Hoang has known since as early as the 3rd grade that he had a future in the creative industry, especially when his teacher recommended to his parents that he enroll in the after school arts program. Later, in high school, Wilson fell in love with films and the production process. At the end of a movie, he would intently watch the credits, imagining one day his name added to the list. Excited to pursue his dream, Wilson went on to study film at UT-Arlington, where he found a pension for motion graphics. “If you wanted to film an airplane scene for a movie, you have to spend a lot on permits, crew, and actors. In motion graphics, you can create your own world. I realized how much power color, shape, movement, and texture could affect the viewer’s emotions.” During his senior year, Wilson interned at Frozen Fire. He calls it his first real world experience working in video production. “I saw professionalism and passion in the entire staff and knew one day I wanted to be a part of it.” After graduating university, Wilson worked at a TV station. It was there he learned more of the business and marketing side of the work, as opposed to production and content creation. “I gained so much experience working one-on-one with different companies and brands that all had different needs. There’s no greater feeling when the client finally watches the video you created for them and they love it.” Wilson has found his way back to Frozen Fire after many years. “To see how the company has grown since my intern days truly shows the passion it has for their clients’ success.”

Elizabeth always knew she wanted to tell stories. She started by telling them on stage as an actor, and discovered her love for working behind the camera while studying film and media arts studies at Brigham Young University. There, she found that she had a keen eye for editing and videography and began working in film throughout Utah Valley. Elizabeth is bringing her creative passion here to Frozen Fire and is ready to get to the heart of clients’ stories and bring them to life through film.​