Who We Are

Mindi will be the first to tell you that long-lasting relationships are very important to her—both in her professional and her private life. It’s a refreshing point of view in a fast-paced world where a growing number of things seem temporary. Brad Davis, Frozen Fire’s founder and Chief Executive Officer, was immediately struck by Mindi’s calm, capable and committed demeanor almost 20 years ago—and he hired her on the spot. Mindi has worked alongside Brad ever since. “We are a good team,” she admits. “My strengths complement Brad’s.” Over the years, Mindi has amassed a wealth of knowledge that has made her Frozen Fire’s go-to person—you know, the one who knows everything, has all the answers and often fills whatever gaps need to be filled. Mindi’s relationship-centric approach is focused on Frozen Fire clients and its employees. A self-described overachiever and perfectionist, she ensures client relationships get off to a great start while overseeing Frozen Fire’s day-to-day operations and the flawless execution of each project. “I like to instill confidence in our clients. It’s important that they always know we will handle every aspect of their project with confidence and care,” she says.

Mary Kate started her career at Frozen Fire in 2014 with a production internship during her time as a journalism and advertising student at the University of Arkansas. She quickly picked up the marketing side of the business after graduating and taking on a Marketing Coordinator position with the company. Since then, she hasn’t been able to get enough of the fast-paced, dedicated team and learning environment at Frozen Fire.

From project-managing marketing accounts, to developing and executing strategy and programming, to business development and more, Mary Kate has practiced several facets of marketing and business management throughout her career. We’ve witnessed this diverse skill set contribute to tremendous improvements in online engagement and overall brand perception for a diverse range of companies. She’s seen first-hand the value that effective communication, efficient use of time, attention to detail, and relationship-nurturing can bring to a business and its clientele.

By putting people first, she’s been able to use her problem-solving and relationship-building skills to develop custom solutions for her clients. This passion for people has not only driven her career, but also driven her involvement in the communities she serves. She likes to “Leave things better than how you found them,” and takes this motto to heart every day in her work and personal life. Mary Kate is excited to use these tactics and passions in her role as Chief Business Officer to take Frozen Fire’s clients to the next level.

Alex is always striving to come up with more innovative ways of storytelling. During her time at New York University in Shanghai, this passion led her to take an interest in advertising and marketing strategy. Graduating with a degree in social science with a focus in political science, her education emphasized the importance of being able to provide dynamic campaign experiences for her future clients. Alexandra is driven by her desire to create and execute fresh, well-rounded strategies that highlight a brand’s uniqueness. She is excited to help her clients bring their visions to fruition and take their online presence to the next level as an Assistant Account Manager with Frozen Fire.

From a young age, Courtney has had a passion for storytelling. After exploring film and theatre in high school, Courtney decided to pursue a degree in Radio-Television-Film with the dream of becoming a producer. Her dreams quickly changed when she fell in love with the world of advertising through a college course on brand storytelling, and she decided to add a second degree as a result. She took every opportunity to refine her skills and learn how to create meaningful, effective, and engaging content.

Courtney graduated from The University of Texas at Austin with dual degrees in Radio-Television-Film and Advertising and plans to use her developing skillset to tell unique brand stories for her clients. A Dallas native, Courtney returned home with the mission to find a role where she could combine all of her skills and continue to learn. Courtney found her home with Frozen Fire and is excited to bring all of her experience to the table in order to create powerful content for her clients.

Teaghan has been an avid reader and writer since a very young age and has always been passionate about the power of words and storytelling. This passion led her to choose a major in communication studies with a focus in public relations while completing her undergraduate degree at James Madison University. She spent her time in college studying best practices for organizations to effectively communicate with their internal and external audiences through strategically chosen words.

Originally from Virginia and after interning for a public relations agency in London during her study abroad program, Teaghan knew she wanted to live in a new and exciting city following graduation. Interested in telling stories through digital marketing, she decided to move across the country to Dallas to begin her career. She is excited to use her love for writing and content creation to help her clients achieve their vision through strategic marketing as an Assistant Account Manager at Frozen Fire.

Laura Kate has always possessed a creative edge and a keen eye for design. While pursuing a degree in Strategic Communications from Oklahoma State University, she discovered digital marketing to be an effective outlet for her desire to create powerful written and visual messages. Laura Kate is motivated and eager to optimize each client’s marketing strategy and bring a fresh perspective to their online presence.

Marcella discovered her love for content creation and creativity at a young age when she was assigned to write either a fiction or non-fiction story for school. Being the visionary that she is, she decided to write a story including both. Her teacher later pulled her aside to emphasize how real the story sounded and give props to her writing. That’s when she knew she wanted to pursue a career in marketing.

Marcella furthered her education by joining the Plainsmen Press newspaper at South Plains College, where she also developed an eye for layout and design. From there, she transferred to Texas Tech University and graduated with her bachelor’s degree in public relations, ready to put her new skills to the test in fast-paced creative environment. 

Marcella’s mission is to never stop learning, and she is always motivated to provide innovative solutions for Frozen Fire clients as the team’s Project Manager. She believes there is always room for improvement and is ready to help her clients take their online presence to the next level!

Patrik started his career in England, where he earned his bachelor’s degree in media production, helping fellow creatives and clients tell their stories through video and digital marketing. He has seen firsthand the impact a well-told story can have on a business and the people it serves. After four years of trans-Atlantic dating with his childhood friend whom he grew up with in the Philippines, he moved to Texas to marry her. 

A multidisciplinary video producer, Patrik has a background in audio engineering, filmmaking, photography and live media production. At Frozen Fire, he continues to pursue his passion for creating corporate and community impact by helping businesses tell their stories. His holistic approach to video and digital marketing makes him a well-rounded, creative problem-solver rather than just an order-taker. He aims to “focus on building trust, and everything else will follow.” Patrik is a life-long learner who is eager to tackle new challenges and expand his skill set, with the end goal of serving and bettering the lives of the people around him.  

Growing up as an only child, films were Trae’s best friends. “I always loved the epicness of film and its magic. I would reenact everything with my Batman action figures and dream,” he admits. “I ended up on a college film set one summer and fell in love with the process and the behind-the-scenes aspect of film.” It’s no surprise that Trae ended up as a film major at Southwestern Assemblies of God University in Waxahachie, Texas. An internship brought him to Frozen Fire, and he frequently partnered with the company on projects while he ran his own freelance business following graduation in 2010. He joined Frozen Fire full time in 2013. “I enjoy being able to express myself creatively—being able to work with a creative team and share the day with people who are also creative.” Trae especially likes using his creative powers of persuasion to craft compelling stories for clients. “While I may not relate to a certain product itself, I do relate to emotions so I try to relate that emotion to the audience. I like making people feel a certain way with music and imagery—creating an experience. Suddenly, it’s not just a widget anymore, it’s big as life—it’s become something you really need or enjoy.” “At Frozen Fire, we put a tremendous amount of effort into giving the client what they need—which means giving them what they want and stuff they didn’t even know they needed. We take them to a new level where it’s not just about money. I don’t like working for money. I like working to make a difference.”

Wilson Hoang has known since as early as the 3rd grade that he had a future in the creative industry, especially when his teacher recommended to his parents that he enroll in the after school arts program. Later, in high school, Wilson fell in love with films and the production process. At the end of a movie, he would intently watch the credits, imagining one day his name added to the list. Excited to pursue his dream, Wilson went on to study film at UT-Arlington, where he found a pension for motion graphics. “If you wanted to film an airplane scene for a movie, you have to spend a lot on permits, crew, and actors. In motion graphics, you can create your own world. I realized how much power color, shape, movement, and texture could affect the viewer’s emotions.” During his senior year, Wilson interned at Frozen Fire. He calls it his first real world experience working in video production. “I saw professionalism and passion in the entire staff and knew one day I wanted to be a part of it.” After graduating university, Wilson worked at a TV station. It was there he learned more of the business and marketing side of the work, as opposed to production and content creation. “I gained so much experience working one-on-one with different companies and brands that all had different needs. There’s no greater feeling when the client finally watches the video you created for them and they love it.” Wilson has found his way back to Frozen Fire after many years. “To see how the company has grown since my intern days truly shows the passion it has for their clients’ success.”