It’s Approved: Be in Touch with Your Content | Approval Process
The power of digital marketing is undeniable; you know it best when it comes to your brand. As digital marketers, we are professionals in igniting your brand, but we couldn’t do it without your partnership. That’s why the best marketing firms, such as Frozen Fire, employ a multi-pronged approach for all content before an outside eye sees it. With this process, we build long-term relationships with our customers that can evolve, but what does building that relationship look like?
1. Discovery Process
Before creating content, we take the time to understand and know your brand. This means a series of collaborative sessions so we can learn your brand inside and out. We ask questions like:
– How would you describe your brand to someone who has never heard of you?
– What does your sales process look like?
– What do you want to be known for?
This is where our relationship starts so we can begin building or supplementing your brand that never sleeps. Our approval process then comes in with creating content.
2. Internal Review
Regardless of what marketing material you’re putting out in the world, it needs to be perfect. That’s why Frozen Fire has a rigorous internal review process before materials even reach your eyes.
Anything created by a Frozen Fire content creator is reviewed by at least two other team members, checking specifically for:
· Brand alignment
· Spelling and grammar
· Strategy alignment
This allows our whole team to understand who you are, and ensure a smooth approval process.
3. Approval Process
Whether it’s graphic design, social media content or email marketing (to name a few), we will not go public with content without your approval or prior consent. We take all of the working knowledge from our discovery sessions to create customized content specific to your brand and input it into an easy-to-use review software. This is then sent to you for revisions. As we learn to understand your brand, we work together to hone in on the perfect tone and look.
As our long-term relationship grows, we will become experts in your brand and industry. Once we know your brand backward and forward, Frozen Fire becomes an extension of your business rather than just a partner. We will create a process flow that works for your business and level of involvement.
Are you looking for a customizable digital marketing partnership and extension of your business? Contact us today to learn how we can enhance your online presence and garner real results today!