Keys to a Successful Google Marketing Strategy

Analyze / Engage / Get Found

When building a digital presence for a business, Google is the key to success. Google is a search engine and a toolbox to increase visibility, engagement and conversions. Building a Google marketing strategy can help expand reach, track data and inform business decisions. Here are a few fundamental tools to pay attention to when crafting a presence with Google.

Google Business

A Google Business profile pops up on the right side of a screen when searching for a business. Google Business allows companies to list information online and manage the related content. This tool can elevate an online presence by displaying relevant details such as your address, hours of operation and contact information. A well-maintained profile allows prospective clients to learn more about the business and essential information such as directions and reviews. A Google Business profile could be the difference between a website click or someone looking at a competitor.

Google Ads

There is a critical difference between paid and organic results on any search engine. Organic search results are a vital piece of any digital marketing strategy. However, these take time to build and require detailed SEO strategies. With Google Ads, a business can bid on keywords, display promotions, and elevate sales through a paid campaign. Google Ads rank paid results on page one in the first three results. Therefore, the right campaign can drive traffic, build buzz and encourage potential clients to become first-time users with the click of a button.

Google Analytics

The most underrated but vital tool of any Google marketing strategy is the Google Analytics platform. This online analytical software pulls real-time data and stores it to provide insight into weeks, months and years’ worth of traffic and engagement. Above anything, Google Analytics is a tool that helps you better understand your audience and demographics, including age, gender, location and interests. These insights can provide data visualization, guide business decisions and improve digital presence. One of the best things about Google Analytics is the user-friendliness and availability, making it an essential tool for everyone from independent business owners to marketing agencies!

Build a Google Marketing Strategy with Frozen Fire

Successful digital marketing strategies are the gateway to having a profitable and engaging brand. Our experts at Frozen Fire are pros at building strategic guides, developing insights, and executing plans to elevate your online presence. Connect with us today and see how we can spark new ideas and fire up your business.