Here, There and Everywhere
Do you do a better job when you focus on doing one task at a time, or a little bit of several tasks? Most of us have better results when we can sit down and apply ourselves to a single task. Typically, our work is more thorough and we get more done when we are able to really focus on one goal at a time, so why do we expect our SEO efforts to work differently? Going after too many keywords is a common SEO mistake we see repeated again and again.
Many clients come to us with scattered SEO efforts, they have some keywords here, some there, with no main focus for specific pages, or specific goals for the site as a whole. One of the first questions we ask is “What do you want to be found for?” “What phrase is most important?”
As business owners, and even marketers, it’s easy to get caught up in trying to appeal to every possible clientele and situation. But if you spread yourself too thin, ultimately you end up watering down results. Instead of focusing on slow improvement across 5, 10 or 100 keywords, Frozen Fire’s initial internet marketing strategies focus on getting to page 1, position 1 for a main lead generating keyword.Connect with us now!
Results Speak Louder Than Words
The value of SEO is often hidden behind technical mumbo jumbo and marketing lingo. Business owners have a tough time deciphering the results they are getting and how those tactics affect their bottom line. We apply common sense to our research and analysis efforts which allows us to see clear, measurable results for the websites we maintain. Let’s use frozenfire.com as an example.
When we were re-designing Frozen Fire’s site, we used the tools available to us to research the keywords that might be a good fit for our business and selected “Dallas Internet Marketing” as our flagship keyword. This phrase had the number of searches we were looking for and was specific enough that we knew we would gain direct access to our target audience. We incorporated “Dallas Internet Marketing” throughout the site and used various tactics in our arsenal to reach position 1 on page 1 for this term. We’ve maintained that position for over a year.
Most importantly, we follow up to make sure that we are getting views, clicks and inquiries because of our chosen keyword. When potential customers contact us, we make a point of asking:
“How did you find us?”
“What did you search?”
Does this mean you should only have one keyword on your website? Absolutely not, but you should make sure you’re getting results from your main keyword before spreading yourself too thin. Avoid this common SEO mistake and connect with us if you are looking for common sense internet marketing services.
Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.