Writing for SEO: How to Use a Keyword Properly

Digital Marketing Tips / Get Found

If you’ve thought about how to optimize your website to get found, you’ve probably considered the best strategies when writing for SEO. Should you use your keyword as many times as possible?  What parts of your content have to include your keyword? While there’s no secret sauce, you’ll want to make sure you follow these basic rules for creating quality content that is properly optimized. 

What to Consider when Writing for SEO

When writing for SEO, it’s important that you think about two things: the search engine and the website visitor. Ensure your blog is readable and will make sense to the user. Search engines take this into account, so readability must be a factor when you are creating content. The next thing you’ll want to consider is relevance. Because relevance is a big part of what Google is looking for when pulling search results, you should choose a keyword first and then incorporate it as you write your page content or blog.

Pro Tip: Make sure that on each page or blog post, there are at least 300 words. Search engines often push down pages with fewer words, hindering your SEO efforts.

Where? Everywhere

If search engines can read it, your keyword should be there. This means you need to include your keyword in the following places when writing for SEO:

  • Title: Make sure the title of your blog includes the keyword. Typically, the title of the page will be the “H1” which is an HTML class that is heavily weighted in Google’s algorithm.
  • URL: In the “slug” – which is the section after the backslash in the URL – include your keyword to emphasize the relevance of the content.
  • Section Titles: Include sub-headings throughout your text to break up different sections and include your keyword in at least one!
  • Body: In the body of your page or blog, a good rule of thumb is to utilize the keyword at least once for every 100 words.
  • Alt Text: Make sure to add images! When you’ve added your images, include alt text that is descriptive of your image and contains your keyword. While Google can’t read your image, it can read the alt text. You can find the images’ alt text by accessing your image details.

Ultimately, if you write quality content, choose relevant keywords, and carefully implement them, you will see success. Can you tell what keyword we targeted in this blog?

If you want the experts to handle your SEO, contact us at Frozen Fire today.



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