Why Small Businesses Need a Website

Digital Marketing Tips

Why Small Businesses Need a Website

Face it: if your small business doesn’t have a website, you’re behind the times. If your small business’ website hasn’t been updated since Facebook was called “TheFacebook” in 2004, you’re behind the times. And if your website only lists your hours of operation and phone number, you’re behind the times.

There are plenty of reasons a small business needs a modern and updated website. As experts in building websites that work wonders for our clients, here are our top 3 reasons you need a website if you own a small business.

People are looking for you online

These days, most people go online to find local businesses in all industries. From restaurants and hardware stores to doctors and carpenters, people are searching the internet to find what they’re looking for. Gone are the days of sifting through the yellow pages to find a list of businesses with their phone numbers attached. Today’s consumers want more than that. They want your small business’ info, reviews and story. They want it all at their fingertips. If you’re not online, you’re not giving potential customers that level of accessibility.

It’s cheaper than traditional advertising

For the 2019 Super Bowl, the average national 30-second commercial ran for $5.25 million. That’s $175k per second. With traditional advertising, you’re paying a hefty sum for ad channels that offer minimal targeting, trifling data collection, and little to no interaction between your business and the consumer.

A website, on the other hand, allows you to tell your small business story however you want. You can provide many opportunities for consumers to interact with your business before they even walk into the store–and you get all of this for way less than a single frame of a Super Bowl ad.

Your website is your 24/7 sales rep

Sales reps are there to provide information in a compelling and persuasive way to people who are interested. By having a website for your small business, you can have that sales rep working for you 24 hours a day without having to worry about commission payments or mileage reimbursement. Having a website can convince people to come into your store or purchase from you online.

Your small business needs a website that can be easily found by the right people to funnel leads to your business’ front door. 6 Colorful Ac In today’s modern world, websites are the key to fostering loyal customers and stimulating new business. If you’re ready to grow your small business with a stunning website, but you’re not sure where to start, Frozen Fire has the expertise you’re looking for. Let’s talk!



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