Which Social Media Networks Should My Business Be On?
Top 5 Social Media Networks Your Business Should Be On
You know your brand needs to be on social media, but where do you start? With so many social networks out there, how do you know which platforms are best for your business?
The answer depends largely on these two questions:
- What are you trying to accomplish with your social media strategy?
- How much time will your business dedicate to executing your social media strategy?
Facebook is the largest social network, with more than two billion monthly users. If you want to create a community around your brand where you can interact with your audience, receive feedback from fans and manage customer service, Facebook is the network for you.
Facebook users expect that brands will respond in a timely manner to their questions and concerns, which means you must have a person dedicated to monitoring posts by others on your page. Facebook users have also come to expect that brands provide useful, interesting, and engaging content on a regular basis.
If you do not have time to monitor your business’ Facebook page on a regular basis, consider a network that requires less time, like LinkedIn.
Compared to other networks, LinkedIn is a low-maintenance social network. Use LinkedIn to post professional information about your business and build a network around your brand. LinkedIn is most useful in posting jobs, finding potential employees, and forming business connections.
LinkedIn does allow business pages to post updates about their brand, but does not require frequent updates, such as Facebook or Twitter. Businesses can even showcase individual products and services, allowing visitors to connect directly with people in a particular department.
Twitter is a fast-paced environment, which means brands must keep up with frequent updates in order to be seen. Use Twitter to connect with leaders in your industry, manage customer service issues and stay up-to-date on industry news.
Consumers frequently use Twitter to complain when they have had a negative experience with a brand or business. While this may seem frustrating, it creates a unique opportunity for real-time customer service. Track mentions of your brand on Twitter, schedule updates, and follow keywords or hashtags using a tool like Hootsuite. (Hootsuite allows users to manage multiple social networks in addition to Twitter.)
Pinterest isn’t only for sharing recipes and exploring DIY home improvement projects. Like other social networks, Pinterest is a great tool for boosting a brand’s SEO. Pinterest pages rank well in search engines and allow for quick and easy backlinks to your website. Use Pinterest to post pertinent infograhics and photos related to business news, information and blog articles.
Google+ can be a low-maintenance social media profile that gives your brand a boost in SEO. To get the most out of Google+, be sure you provide accurate information about your business, including description, address and contact information to ensure your business’ Google+ page shows up in organic search results.
Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.