4 Reasons Your Online Presence Matters

Get Found / Look Good

Does Your Online Presence Matter? Yes, It Does!

Think of your online presence as your digital sales representative. How you choose to use digital marketing and online content (or choose not to use it) will have a direct effect on your sales process.

Just as additional marketing pushes potential customers down a path from awareness and interest to action, digital marketing, or digital business development, uses the Internet to influence, engage, generate leads and present a call to action.

In today’s market, digital marketing is your single most important sales tool.

4 Reasons Your Online Presence Matters

  1. It is Your Customer’s First Impression of Your Business.

    Nearly 100 percent of potential customers or clients will check you out online before picking up the phone or stepping foot into your business. Today’s consumers are self-educators, and they don’t purchase products or services without doing research first — online.

  2. Your Customers Will Either Find You Online, or Your Competitors.

    You can’t afford to avoid digital marketing any longer. Technology has forever changed how customers seek out products and services. Your current and potential customers are online. So are your competitors. If you aren’t reaching your potential customers through digital marketing strategies such as social media, SEO and quality content marketing, your competitors are.

  3. Your Customers are Self-Educators.

    Your potential customers no longer rely on a sales rep to educate them on your products or services — they are educating themselves. If you don’t use online content and the digital space to reach potential customers, you fail to provide the self educated consumer the information necessary to choose you.

  4. It is a Powerful Customer Service Tool.

    Managing your online presence is a function of the sales process, but it is also a function of customer service. Consumers use social media to connect with brands when they have a question, concern, or problem with a product or service. A quick, effective response to their online inquiry is absolutely critical. If you aren’t monitoring your online presence, you are missing out on opportunities to provide quality customer service to your customers.

A company’s ability to quickly adapt to the changing sales and marketing landscape is a defining growth factor. You simply cannot afford to ignore your digital sales rep any longer.

How is your digital sales rep doing? Frozen Fire can help you develop and execute a clear digital brand development plan including brand and messaging strategies utilizing social media, content marketing and other digital strategies to build your small business.

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.



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