Beating Google Zero Click Results
Have you ever responded to someone’s question with, “I don’t know, Google it!” Chances are that you have said that a few times! Over the last few years, Google has become the go-to resource for everyone’s most pressing questions. Whether you’re needing to know the weather, the definition of a word, the address of a business, or the score of a big game – Google has the answer for you. Google has made it so easy to find the answer to what you’re searching for, that less than half of Google searches now result in a click. Google readily displays the information you’re looking for, oftentimes in ads or their own properties, resulting in zero click results for websites.
What Are Google Zero Click Results?
A Google zero click result is an instance when people are searching for something on Google, but they are able to get all the information they need without visiting any websites. For example, someone searching “restaurants in dallas” will find a list of restaurants from Google Maps at the top of their search results. They can expand the list and see pages of restaurants with information such as business hours, location, and contact information. Because the person searching already has all the information they need, they might not visit the websites of each restaurant, resulting in less site traffic.
What Does This Mean for You?
It can be slightly unsettling to see the trend of lower *click-through rates on Google, especially if you have spent time and money creating a website for your business. One of the most important things you can do is have a strong SEO strategy that includes a consideration for keywords with CTR potential. Without a strong SEO strategy, the odds of your website competing with Google’s own results and advertisements are slim. Another way to get people to your website is by keeping your Google My Business up to date. If Google isn’t going to display your website, you need to benefit from what they are choosing to display. It’s important to make your Google My Business listing professional, straight-forward, and accurate, because 93% of all local searches now feature Google My Business Listings.
Have you noticed that your website is getting less search engine traffic? Reach out to our team of marketing experts today! Whether you are needing an SEO strategy, website creation, or help maintaining your online presence, we are here to help!
*Click-through rate measures the number of times your link has been clicked, versus the number of times it has been shown.