Evergreen Marketing


At Frozen Fire, we are skilled marketers, but we are also pragmatists. Down-to-earth, everyday folks who know results – not actions – speak louder than words. We understand that you don’t need a lot of marketing jargon; you need flawless execution.

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Think of us as the steel that strikes the flint. We’re here to ignite the spark that will create heat and fire for your brand.

We are here to help you in your Evergreen marketing efforts – we make your brand burn brighter in the hearts and minds of your customers.

How do we do it? Through our proven 5-step approach and customized solutions that result in new business and revenue for your brand.


Any Boy Scout will tell you building a fire isn’t hard – but there’s a right way to do it. A process that’s been honed beginning with the caveman. Similar to building a fire, we follow a 5-step process to kindle great results for your brand:



If customers don’t know you exist, your business is dead in the water. We’ll increase your SEO visibility and make sure you’re connecting with the right audiences in the right geographic locations.



Looks matter. Consumers are drawn to brands that have an attractive visual style. We develop your online presence to communicate your brand’s personality, products and services with attention-grabbing graphic design and copy.



So, potential customers have found your website. Now what? What do you want them to do? How can you encourage them to engage with you more often and longer? How can you turn them from browsers into paying customers? We’ve got this covered.



How do you keep your customers interested in your brand beyond a great first impression? Creating brand loyalists isn’t a one-off challenge. Engaging the hearts and minds of your customers requires constant nurturing. We’ll help you show the love.



Checking your site’s pulse is important. It provides clarity about what’s working and what isn’t. While data is great, sometimes it’s overwhelming. We hold ourselves 100% accountable to our clients and will provide you with all the metrics you need to feel confident that your customized marketing strategy is working.


Your website isn’t just a critical component of your brand—it is the central hub of your online presence. Your site has to be more than just dull graphics and copy. It has to be smart, intuitive, communicate the right information, and gather actionable insights about its visitors. Building a great website and ensuring it is optimized for maximum visibility isn’t rocket science, but it does require people who really know what they’re doing. Rest assured, with Frozen Fire you get straightforward, collaborative expertise to aid in your Evergreen marketing efforts. We’ll build a site that really connects you with your prospects. Through our analysis process, we’ll monitor its performance, make the appropriate tweaks, refresh the content when necessary, and deliver a great ROI for your business.


We live in a world driven by images and visual storytelling. Frozen Fire has helped countless businesses tell their unique stories. And we have the happy customers to prove it! Whether you need a commercial about your products or services, an internal sales or training video, a testimonial video, a video to help optimize your website, or a video to embed into your social media post, we’ll deliver eye-catching productions that make your brand shine. For more information and examples of our video production work, learn about our Evergreen video production services here:

Evergreen Video Production


Consumers have relationships with brands like they have relationships with people. Your brand is the personality of your business, it shines through in all of your marketing efforts and communications. For example, it’s represented by your logo, your website design, your business card, and your company culture. Your brand is even conveyed in the writing style of your email marketing and social media content. At Frozen Fire, we are branding experts—we plan and execute targeted Evergreen marketing campaigns with messaging that aligns with your brand. If you’re starting a new business or looking to rebrand your company, work with our marketing experts to develop a brand with a personality that you, your current customers, and your future customers will love.


Good design isn’t a luxury—it’s a necessity in today’s competitive business environment. Across every touch point—digital and print—your Evergreen marketing vehicles need to visually communicate your brand’s unique personality and style in a memorable way. Our talented graphic designers will create materials that elevate your brand recognition and connect with your core audiences.


Whether it’s a headline, tagline, website content, email campaign, brochure, blog or video script, a talented wordsmith can make your message resonate with your audience and drive more response. Not only can our talented writers craft copy in a variety of styles and brand voices, they are excellent listeners, researchers and interviewers who know how to fit all the pieces together into a compelling brand story.


There is no denying the influence of social media. As tempting as it is to be part of the trend, successfully leveraging social media channels requires a clear strategy in order to get the proper traction. An important part of that strategy is posting relevant, well-composed content that reflects your brand personality’s style and tone. Handing this piece off to an intern or admin who has other responsibilities has risks. Our social media experts will make sure your chosen outlets, messaging, frequency and reach enhance your Evergreen market presence, and not detract from it.


Search engine optimization is a buzz phrase that nearly everyone knows, but not many people really know how to pull it off. Today, SEO is the great divider. Done right, it will drive traffic to your site in droves. Done wrong—or not done at all—your website will be a disappointment. Our SEO experts understand how to strategically elevate your website’s ranking with search engines. Higher visibility means more targeted website traffic, which translates into greater profitability for your business.


It is scary to think about how quickly your good name and reputation can be compromised in today’s digital universe. Consumers are going online to make decisions, and they are reading what other people say about you when they get there and making judgements based on what they see. Bad online reviews by disgruntled customers, inappropriate Tweets posted by the new company intern—these are just two examples of costly headaches that happen every day to companies just like yours. We’ve got your back. Our digital watchdogs keep a keen eye out for anything that could damage your business’ valuable reputation.


Building brand loyalty and driving repeat business requires constant nurturing. Email marketing in Evergreen allows you to stay connected with your customers—and engage them, as well. Whether it is a notice of a special sale or event, a members-only exclusive, or a coupon offer; email lets your customers know you value their business while fostering goodwill that leads to repeat business, valuable referrals, and more satisfied customers. Our email marketing specialists will make a great impression with your customers while delivering valuable ROI to your company.


Your digital vehicles should never be passive, one-way communicators. As your digital sales rep, your website should LISTEN—pay attention to your website visits and gather insights on those interactions and trends. By tracking key data elements, we can gather valuable intel that translates into actionable items and updates to the website, our strategy and approach.



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