The Benefits of Explainer Videos

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The Benefits of Explainer Videos

The web is ever changing and evolving. The amount and type of content found on the web is also continually growing and changing with new, fresh ideas. How can you set your message apart from the rest?

Video. More specifically: explainer videos.

What is an Explainer Video?

An explainer video grabs the viewer’s attention with one to two minutes of content explaining a product, business or idea. It answers basic questions, rather than requiring your audience to read text content on your website.

Explainer videos should be engaging and fun, with an informative, clear message that can quickly be consumed by the audience.

See examples of explainer videos below:

What are the Benefits of Explainer Videos?

Why should you invest in the cost of video production for explainer videos? Here are five benefits of explainer videos:

1. Attention Grabbing

   The average person on the Internet has an attention span of eight seconds. If the content on your website doesn’t grab their attention in eight seconds, they’ll move on to another website. The longer you hold the attention of your audience, the more likely they are to spend more time on your site.

2. Increases Conversions

   The longer your audience stays on your site, the more likely you are to make a conversion. Statistics suggest that a well-made explainer video can increase conversion rates by 15 to 50 percent.

3. Compelling Elevator Pitch

   Video is more engaging than basic text and even images. Use an explainer video on your site to explain your brand’s mission and values, or to pitch a new product or idea to your audience. Don’t simply provide information, your video should also include a call to action.

4. More Shareable Than Text

   The content on your website should be engaging to your audience, but it should also generate attention from the search engines. Video is ranked higher in Google than text, making it a powerful SEO took. Second to Google, YouTube is the second most used search engine, which goes to show that people want to see information conveyed in video.

5. Reflection of Your Brand’s Culture and Personality

   The personality and culture of your company or organization is a critical element when it comes to connecting to and engaging with your audience. It is difficult to convey emotion or personality through text alone, but explainer videos can be a fun, entertaining way to reflect your brand culture.

The most important thing to remember about explainer videos is that while it is possible to create a DIY (do-it-yourself) video, the quality of an explainer video plays a significant role in the success of that video. For an explainer video that accomplishes the benefits listed above, work with a professional video production company to produce your explainer video.

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.