Digital marketing (a.k.a. online marketing or Internet marketing) is one tool you can’t afford not to have in your marketing toolbox. In 2014, a strong brand messaging strategy paired with a stellar digital marketing strategy will help businesses deepen their engagement and grow revenue.
In the digital ages, a business’ current and potential customers are online, as are the companies’ competitors. If businesses aren’t reaching potential customers through digital marketing strategies such as social media, SEO and quality content marketing, they can rest assured their competitors are.
What is digital marketing?
Think of digital marketing as a synonym for digital brand development. It is the key business strategy for forward-thinking companies. Digital marketing utilizes the Internet, computers, tablets, smartphones and other electronic devices to engage with customers.
Though the term has been around since the 90s, it has evolved quite a bit since that time. Today, digital marketing typically refers to the use of websites, social media and online content marketing to reach existing and potential customers.
How does digital marketing work?
In many ways, digital marketing, or digital business development, is much like traditional marketing and business development. Consider the traditional marketing funnel that pushes potential customers down the path from awareness and interest to action. Digital marketing is no different; it simply uses the Internet to influence, engage, generate leads and present a call to action.
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- Influence – Your target audience must first be aware of your brand and the products orservices you offer. Show them you have something to offer to raise awareness about your brand.
- Engage – Once awareness exists, you can nurture a relationship with that potential customer. Find out what their needs are and provide them with information they are looking for through strategic content marketing.
- Generate leads – Find out more about your potential customers and gather valuable information through a lead magnet. Offer a free download of an eBook or whitepaper in exchange for more information, such as Name, business, position, location, email address or even phone number.
- Call to action – Offer a clear call-to-action. What is it you want your audience to do? It should be clear and simple, such as a button on your website that reads: “schedule a consultation” or “sign up now.”
How is your digital marketing campaign going? Frozen Fire can help you develop and execute a clear digital brand development plan including brand and messaging strategies utilizing social media, content marketing at other digital strategies to build your small business.
Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.
