5 Tips for Creating Effective Infographics

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Infographics: A Fun, Shareable Marketing Tool

Infographics are a highly shareable, easily digested medium for sharing information. They are one of the most frequently (if not the most frequently) shared pieces of content on the web. They provide a simple means for communicating what could be a complex topic.

And they are simply fun. (Read more about the benefits of infographics in last week’s blog, The Power of Infographics in the Digital Space.)

5 Tips for Creating Effective Infographics

1. Include Hard Data
   

   A powerful infographic always includes numbers, most commonly in the form of statistics. An infographic can be far more effective at relaying statistics than any bar graph or pie chart.

2. Horizontal or Square
   

   Historically, infographics have been created to be long and vertical, which is ineffective for social media. Vertical infographics are extremely difficult to read when viewed on Facebook, Twitter, Pinterest and other social media platforms. To make your infographic conducive to social media platforms, it should be horizontal or square.

3. Follow the K.I.S.S. Method
   

   Though an infographic can be used to convey complex information, it should be done in a simple, concise way. Don’t try to put an entire white paper into an infographic. Make it reasonably consumable. Keep it interesting, keep it simple, and keep it visually compelling

4. Work With a Graphic Designer
   

   This is not the time to practice your graphic design skills. If you don’t have a graphic designer who is experienced in creating infographics on staff, engage an agency that has the skill set and experience to back it up. Not every graphic designer has knowledge or skill at creating infographics. You need a designer who is an illustrator and not all graphic designers are illustrators.

5. Host It on Your Website
   

   This is one of the most common mistakes people make. An infographic that is posted on social media but doesn’t link back to your website is not effective. Host the infographic on your website and then share it on social media. If you prefer to post the actual image on Facebook, be sure to include a link to the infographic on your website in the caption of the photo.

Infographics are not a one-man-job. They should be part of your overall messaging strategy, written by a copywriter and designed by a graphic designer. When done right, infographics are a powerful tool for engaging your audience and driving traffic to your website.

View our Great Infographic Board on Pinterest.

Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth. Contact us to learn how we can help your business.