Decision Time: Agency vs In-House

How Partnering with an Experienced Marketing Agency Can Lead to Consistent, Measurable Growth for Your Business

You’re reading this because you and your business have arrived at a crossroads. It’s time to determine the future of your business, brand, and marketing strategy. Right now, your business is growing, but in our rapidly ever-changing internet era, that growth won’t last forever- unless your brand presence expands across the vast digital realm through a specialized, intertwined strategy of social media, website development, online video and creative content production, graphic design, reputation management, and search engine optimization.

Now you’re thinking, “who is going to do all this work?” Luckily, there are two available options: an in-house marketing team or a marketing partner. This decision depends upon several variables, such as strategy, cost, and time. These variables differ for every business, so it’s important to delve deep into both alternatives and seriously weigh the strengths and weaknesses of each. Here are the main benefits of engaging with a digital marketing partner to accomplish your business growth goals:

1. EXPERIENCE and EXPERTISE

Engaging a digital marketing partner with expertise in developing and implementing marketing strategies mapped to short-term and long-term business goals helps businesses successfully target marketing efforts while avoiding costly mistakes and unnecessary campaigns. More than an “order taker,” a marketing partner ensures the marketing plan aligns with the businesses strategies and propels growth with intentional and measurable marketing initiatives.

2. VERSATILITY and COST

To effectively fulfill your business’ marketing needs, you need a partner who is a seasoned strategist; someone who can expertly manage the scope of the entire marketing effort as well as the many marketing projects within it; someone who is capable of creating compelling content that attracts both readers and search engines; a visual designer who can bring your message to life; a web developer who is knowledgeable in the latest technologies and trends; an administrator to handle basic marketing tasks; a marketing analyst to provide data on growth and forecasting; a social media specialist with the insights to know where your target market engages socially; and a video production team that includes a producer, director, content developer, videographer, photographer, and editor. Successful marketing requires a team of specialists dedicated to a company’s growth. It is far outside the scope of one person’s skill set and time.

At Frozen Fire, each member of our team has different skill sets and expertise. Together, we are able to give our clients results by living up to, and often surpassing, their expectations in every piece of the complex puzzle that is their internet marketing strategy.

It is impossible for one person to successfully wear all of these hats. A close-knit team, like Frozen Fire’s, draws from a range of experiences. By working with a marketing partner as opposed to a team of contractors, you can ensure your marketing efforts are on message, on brand, and working toward the successful achievement of your business goals. Engaging a marketing partner ensures you gain access to a team of professionals at once, so you are likely to save money as well.

3. STABILITY and CONSISTENCY

One challenge every company faces is the retention of tribal knowledge of the business. As employees leave, understanding of the business and the marketing strategy leave with those individuals. This often leads to random acts of marketing and inconsistent messaging as new employees attempt to make their own mark on the business. When you work with a marketing partner, the knowledge and understanding of the business strategy, message, and brand is well preserved within the agency. Employees may come and go, but your marketing partner will always retain the intimate knowledge of your business that is critical to market differentiation and continued growth.

4. ANALYSIS and RESULTS

According to an article by MediaPost, 18 percent of small businesses admit they do not track any digital marketing efforts. On top of creating and executing the marketing strategy, the right marketing partner will also ensure proper tracking and analysis of results on a regular basis. At Frozen Fire, we conduct monthly analyses to adjust and refine our strategic marketing efforts in order to provide your business with the best possible opportunities for continued growth and success.

THE BOTTOM LINE

To successfully grow your business, you need a marketing partner who brings a team of individuals with specialized skill sets all working toward one shared goal — the strategic growth of your business. At Frozen Fire, we stand strong in our belief that hiring a marketing partner is, and always will be, a better solution for your business than laying those responsibilities on a single individual or small team of in-house employees. Your business will build a better strategy, execute it more efficiently, reach your goals faster, and save time and money in doing so. 

If you are prepared to elevate your online marketing strategy to a higher level, contact Frozen Fire today. We’re here, ready to listen to your pain points and create a customized marketing strategy for your business.