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Target the Right Customer

  2014 has been my first year on the Frozen Fire team but since day one, Brad (CEO and Owner Read more

In SEO, Content is King. Quality Content, that is

Not surprisingly, Google has changed its search algorithm — again. Panda 4.0 is the newest version of the search engine’s Read more

4 Reasons Your Online Presence Matters

Think of your online presence as your digital sales representative. How you choose to use digital marketing and online content Read more

How Brand and Communication Strategies Work Together

How do your branding and communication strategies work together? It may seem like a question with a complicated answer, but Read more

Why Service Companies Need to Develop a Brand

In the 19th century, cattle ranchers used branding irons to mark their animals. As the livestock were herded from the Read more

Which Social Media Networks should my Business be Using?

You know your brand needs to be on social media, but where do you start? With so many social networks Read more

Social Media Marketing Company Offers 5 Tips to Use Hashtags the Right Way

You see them everywhere — online, on television, even on restaurant menus and on printed posters in store windows. The Read more

Social Media Listening: What It Is and How to Do It

People are talking about your brand online — do you know what they are saying? Social media listening (a.k.a. social Read more

How to Build an Effective Landing Page

“If you build it, they will come.” Or so the saying goes. But where do “they” go once they arrive? Read more